BarkBox implemented Narvar to give customers clear, precise, and timely updates about their deliveries in a way that simplified the process for the team. Instead of deciphering a wide variety of different statuses from different carriers—each meaning something slightly different—now customers receive one of just three options: just shipped, on its way, or delivered. “Narvar puts everything into one universal template, which makes it much easier for customers to digest and deal with the information,” Snowden says about the current experience. “It removes a lot of the noise.”
The boxes are themed around the relevant holidays and the packaging itself is made to look like a gift with a bow and to/from tag on the design so it is a nice option for those looking to give as a present to other pups. The box we tested (prior to The Gift Box owning it) had two types of treats (that were both American made) two toys and a scented candle for masking pet smells.
Treats™ loyalty program members enjoy Free Standard Shipping on orders over $49. Members must sign in for discount to apply. Transaction total is prior to taxes & after discounts are applied. Due to size and/or weight, certain items bear a shipping surcharge or special handling fee, which will still apply. Savings will automatically reflect in shopping cart with the purchase of qualifying merchandise. Maximum value $75. Valid only on orders shipped within the contiguous 48 U.S. states, military APO/FPO addresses and select areas throughout Canada. Offer not valid on all or select products in the following categories: live pets; canned, fresh or frozen foods; select cat litters. Offer may not be combined with other promotional offers or discounts. Terms and conditions of this offer are subject to change at the sole discretion of PetSmart.
Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
Why hasnt anyone mentioned The Dapper Dog Box. They customize for allergies, grain free, give uber durable toys for heavy chewers ( like rubber, antlers, nylon chews) and they include amazing $30 bandanas from coco and pistachio and adorable bowties. They rock, the owner is super sweet and the treats are the healthiest ive seen. We’ve been a loyal customer for over a year and weve tried like 3 other boxes that were pretty awful. Dapper dog box rocks.
I have a 15 lb Shorky that would chew threw barkbox toys in minutes. We were put on the destroyer list and told the toys would not have anything harmful in them, wrong. The last toy we received (because I. canceled my subscription) was a stuffed coffin that your dog was suppose to tear it open to get to a bone inside, the toys was filled with stuffing and a squeaker that I had to get away from my dog right away and a rubber bone. I let my dog have the bone and within seconds he had chewed a piece off the end. Yet another toy that went into the garbage. I have toys that I bought at Walmart that are better quality and have lasted months. barkbox is a waste off money!!
I am the owner/operator of a Doggy DayCamp (daycare for dogs), and I was searching for unusual, but fun toys for two DayCampers having their one-year Birthday. I could have ordered the same toys via Amazon Prime but I decided that I wanted to see what BarkBox was all about. Huge mistake. They are the worst. They took my money and never shipped birthday gifts.
Absolutely love barkbox! I just signed up for my chocolate lab and I am very impressed! Great quality toys and adorable treats which my dog LOVES. He just got his first box today and he’s been carrying around his little stuffed bird all afternoon, he is obsessed! I was also very impressed with how fast it was delivered! I ordered it Sunday night and received it Wednesday, and it said it wasn’t going to come until July 2nd! So I was very happy about that and so was my sweet boy. I will definitely recommend barkbox to anyone who has playful pups! I will also continue to be a regular customer! :)

The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.


Pup-people with questions about BarkBox can now choose to privately and playfully interact with a dog (in lieu of a human) via direct messages on Twitter, and get information via a series of awesomely punny puppy questions that BarkBox built using Reply.ai. BarkBox’s chatbot (or dog bot) is as quirky as you’d imagine. It answers frequently asked questions and helps customers find the right BarkBox for their dogs by guiding them through some tail-waggingly fun questions. If the dog bot can’t fetch an answer, Zendesk Message detects this and hands the question off to a trained BarkBox support agent to resolve.
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