As a direct result of that feedback, BarkBox has implemented a new shipping upgrade program, which gives at-risk customers special incentives to put them back in the green. For every poor rating or dissatisfied review they receive, the BarkBox Happy Team reaches out directly to see how they can improve future deliveries for the customer. “Now it’s within our power to do something when customers are dissatisfied, whereas before we were essentially in the dark,” Snowden says. “It’s another touchpoint with our customers that we didn’t have before.”

Our huge line of dog toys include everything from flying discs and ball launchers to laser pointers and fetching games. For playtime, choose from our vast selection of squeaking balls, talking animals, chew toys and dog ropes to entertain and satisfy a canine’s basic instincts. For dogs who need a little more motivation to play on their own, there are treat dispensing varieties available. You can also keep the gears in their brains turning with our collection of games and puzzle styles. All of our toys are rigorously tested for safety and fun, with loads of features to pique their interests through sights, sounds and textures. New dog toys are added regularly, so check in for the themed and seasonal styles to discover new favorites and keep your dog interested with new options.

Pup-people with questions about BarkBox can now choose to privately and playfully interact with a dog (in lieu of a human) via direct messages on Twitter, and get information via a series of awesomely punny puppy questions that BarkBox built using Reply.ai. BarkBox’s chatbot (or dog bot) is as quirky as you’d imagine. It answers frequently asked questions and helps customers find the right BarkBox for their dogs by guiding them through some tail-waggingly fun questions. If the dog bot can’t fetch an answer, Zendesk Message detects this and hands the question off to a trained BarkBox support agent to resolve.
The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.
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