Bark & Co is the handiwork of Matt Meeker, Henrik Werdelin and Carly Strife. Brought together by their love of all things canine, these three launched Bark & Co’s first product, BarkBox, with little thought as to how popular it was going to be. BarkBox is a subscription e-commerce and content company for dog-lovers. As BarkBox grew, so did their understanding of the loyal dog parents that loved their monthly box of goodies. The success of the box led to the creation of Bark & Co, a company that is dedicated to building products that foster the health and happiness of dogs everywhere.
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of the U.S. population 18 and over.
I absolutely LOVE AND RECCOMENDED Barkbox for anyone who is always worried that their dog has to have the best and healthiest of everything, like I am. I subscribe to a 12 month large dog box. I also get an extra toy free every month. Every month Biscuit recieves 3 toys, 2 FULL bags of treats and a chew. The toys are seasonal matching and EXTREMELY DURABLE! Biscuit is a fan of destruction of everything so I was relieved and surprised to see them all holding up to her aggressive nature with them. And she does try very hard to rip them apart. They also have sounds that intrigue her. Crinkly, giggle, squeaker.
Of course, all of the boxes have been scrutinized through our eyes. While I don’t claim that everyone will agree with our assessment, we do have some pretty high standards. Chester and Gretel are strong chewers so toys have to be quality, or have some kind of special sauce, to last around this house; we live in Seattle – the land of high-end, boutique pet stores; and I’ve seen some of the highest-quality, cutting edge products available at pet industry trade shows. We are not easy sells so I feel like when we say a subscription box is good, it really is.
Ask a handful of businesses whether their service that allows the option of subscribing to boxes of goods is a "subscription box service," several will likely explain why they are not. Stitch Fix eschewed the label when marketing its public offering to investors, sources have told CNBC. (Stitch Fix offers customers the chance to buy without a subscription or change the frequency of their subscription.) Amazon similarly contends its Amazon prime wardrobe service is not a subscription box service.
I was hesitant at first about giving BarkBox a try. There are some pretty negative reviews out there, but I really believe you should experience things yourself and take people's opinions with a grain of salt. I subscribed to BarkBox on 9/16. I used a promo code to get my first box of $10.50. The box shipped incredibly fast! Things typically take longer than expected to get to me in Hawaii but I got my first box on 9/21. The theme is adorable, and the toys are fun. One of my dogs is more rough with toys, so we'll see how well they hold up, ha. I'm more excited about the high-quality treats! I usually spend more than $20 a month on my dogs, so this is a great deal for us.
Like several corporate replies to others' reviews, I also have been informed by corporate that a "hiccup in the warehouse" is delaying August orders. Zero information was provided by the company up front to explain this problem. I attempted a chat with customer service last week only to discover that there is no chat. I had to leave a message, which wasn't returned. Then I emailed customer service about an ETA. That prompted a corporate reply with the as-now-standard "hiccup in the warehouse" explanation. I was told our August box is "still on the way." That doesn't answer my ETA question.
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
The three BarkBoxes that arrived at the office — for small, medium, and large dogs — featured a collection called "BarkBeard's Treasure," and it's exactly what you think: the cutest box of pirate-inspired toys and treats. And just in case you aren't sure what everything is about, there's a card that explains the month's theme with puns and wordplay, like "barkaneers," "ruff seas," "poop deck," and more. Honestly, I think I was more excited than our office dogs to explore what each BarkBox had to offer!
Unfortunately I had to cancel my bark box subscription. I have huge dogs, aggressive chewers. Each month they send a toy, a stuffed toy. Which lasts all of 15 minutes with my dogs… I contacted Bark box month after month requesting non stuffed toys. Each month they stated OK we will fix this, each month a stuffed toy. — Kathleen K., k9ofmine.com, 2/23/2015
Rescue Box is a subscription box for dogs or cats, including toys and treats for your pet and accessories for pet lovers. For dogs, choose from small (up to 20 pounds), medium (20-50 pounds), and large (50+ pounds). Rescue box is associated with Greater Good (the folks who brought you The Hunger Site, The Animal Rescue Site, and more) and your purchase of a subscription will help provide food and vaccines to shelter pets!
If your dog is older, or maybe more of a couch potato, he may not be one to initiate play. This is where treat-dispensing toys come in. He’s more likely to get up and out if he knows a reward is waiting for him at the end. Our Planet Dog Mazee is a perfect choice – it’s a round ball with a maze built inside. Place some treats inside and he’ll be chasing the ball for hours figuring out how to get the goods. Classic Kongs are another popular item for pet owners. You can fill them Kong treats so your has to work to retrieve them. Or fill them with some peanut butter and bananas or some pumpkin and low-fat yogurt and throw them in the freezer for a refreshing summer treat.
It’s listed in my comparison post and it’s a good box. It didn’t make it to my top 3 though. It’s been around a long time and not changed much since the beginning. That is a good thing because most other boxes have come and gone. It also means that more modern offerings have come out that offer more like customization/personalization and more donations to charity though. Each of them on my top three have a little something special and/or their products and treats were just a bit better than the rest.
We started this whole operation to serve the people who are just like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the bathroom. Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we know we love them.