But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:

Hey Jenifer and Jack! Thanks so much for being such loyal members of the pack and for the kind words! Spoiling Jack makes us the happiest every single month! We would also love to hear these Fairy Tales that you are talking about. In the meantime if there is anything else that we might be able to help with please don't hesitate to let us know at any time.
I was going to buy Bark Box but after reading what all the customers here wrote about your companies treatment and poor quality no way..I work hard for my money and don’t have time to fix company problems that have my money that don’t do the right thing by their customers, so I wouldn’t even give it one chance after reading the unjustly unfair problems everyone has dealt with buying BarkBox I just read here so sorry customer service is a rare thing these days it seems if you don’t have good reviews I will spend my money where the company treats you with value.
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“The Bark & Co support team always strives to deepen customer relationships through social. However, with the sheer volume of direct messages coming in every day, it’s sometimes a challenge to maintain the levity and respond to customers promptly. Fortunately, with Zendesk Message and the use of a chatbot, we are able to escalate high priority conversations to our agents. This ensures that our support team can handle the more complex queries, leaving customers happier.”
We started this whole operation to serve the people who are just like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the bathroom. Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we know we love them.
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