The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
Barkbox has allergy options and you can customize all toys or all treats or any combination you just need to call or chat with them. Also, if a dog doesn’t like a toy or treat they will send you a replacement. If you get the super chewer option (more expensive) you get more durable toys made from kong like material and the guarantee if your dog destroys it they will send a new one at no charge! Their customer service is amazing and I must say I am a very happy customer!
I love barkbox ! We switch [sic] from petbox to here because we heard they offered much more variety ! Which they definitely did ! Amazing way of trying new products out for your pup big or small . It’s like Christmas every month for my Lhasa apso when the mailman delivers his barkbox ! Again worth it for the money! — Maddie R., Influenster.com, 6/17/2015

I pay approximately $18 a month for the box. It is worth it to see how excited my dog gets when the box arrives. Her nose is right in there when I open it. She has never received a treat she didn't like. One time, we received cleaning cloths to wipe off muddy feet. She didn't like them so much . . . . the treats and toys are way more popular around here.


The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey.  Quotas are set to ensure a reliable representation of the U.S. population 18 and over.
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