“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Your first bark box normally comes with instructions on how to allow your dog to open it, and this is a great idea! Barkbox not only take care of your furry friends, they as well have fun activities for the pet lovers! Every month come with a different theme with differing activities, toys, and treats bases on the season, Thanksgiving, mother’s day, Halloween, Christmas. You name it!
While the Nashville BarkPark is initially only a pop-up venture for now, BarkBox has ambitions to open more locations nationwide in the future. BarkPark also serves as an experimental retail channel for Bark. It follows the brand’s launch in more than 1,800 Target stores nationwide last August, followed up by Urban Outfitters earlier this month. Bark plans to announce more retail partners soon.
The Sprong feels soft and bounces and squeaks, and it’s one of the only toys that have consistently kept the attention of my dogs (Ziggy and Lily, Chihuahua mixes, 11 and 12 pounds, 2 and 7 years, respectively). Other toys get shredded or elicit only a mild wag after a few weeks, but because the Sprong has no enticing stuffing to rip out and bounces in an irregular manner, it keeps the little pups on their toes. My toddler also steals the Sprong—all doggie toys are toddler toys. But big dogs, beware: The Sprong’s individual nubs are Chihuahua resistant (our pups have had the same Sprong for five years now), but they may not stand up to the stronger jaws of larger dogs.
We hand select our toys with power chewers in mind. We could get all nylon super tough toys that are close to indestructable, but we know and understand that even tough chewing pups don’t always love the hard, extra durable toys and we want your pup to enjoy their goodies! So we search for extra durable products that your pup will love and that will last longer than your average plush toy.
Fine Print: PupBox can be ordered for adult dogs too, but while PupBox for puppies is customized based on your dog’s size and age, for full-grown dogs, you won’t be age customized. Another cool thing about PupBox is that is customized way beyond just size. Pupbox also asks for information on your dog’s coat length and environment (city vs. country) so that they can really provide a customized experience.
Unfortunately I had to cancel my bark box subscription. I have huge dogs, aggressive chewers. Each month they send a toy, a stuffed toy. Which lasts all of 15 minutes with my dogs… I contacted Bark box month after month requesting non stuffed toys. Each month they stated OK we will fix this, each month a stuffed toy. — Kathleen K., k9ofmine.com, 2/23/2015
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If you’ve recently brought a new puppy into your life and pretty much have no idea what the heck you’re doing, PupBox is ideal for you. Not only does the box provide monthly toys, treats, and accessories for your puppy, but it also includes a ton of training information that you might need if you find yourself constantly yelling “Don’t eat that!” and “Not in the house!”
- Exclusions: Dog food, cat food, cat litter, dog litter, wild bird food, live fish & rock, crickets, live food and frozen food; Seresto collars, K9 Advantix II and Advantage topical products, Frontline Plus and Frontline Tritak and Doctor's Foster & Smith Fiprotrol Plus; Cali Vinyl products; Petsafe Brands (PetSafe, SportDOG, ScoopFree, Pup-Pee Solutions, Piddle Place, Radio Systems, Gentle Leader, Premier Pet, Solvit and Simpsons Adventure); Repeat Delivery orders and subscriptions; PetcoOne and WholeHearted Memberships and orders; out-of-stock items, prior purchases, Donations, Petco Gift Cards and eGift Cards and applicable taxes. Additional exclusions may apply and will be noted on the Product Detail page and/or Shopping Cart.
I had a terrible experience with barkbox. My dog is not a strong chewer at all (he's a shih tzu) but somehow every time we got a box the toys were super cheap and would fall apart immediately. I was actually thinking of quitting the subscription but I liked the surprises each month so I thought I'd stick it out a few months. He had never destroyed any toys until we started getting barkbox toys, so after a couple deliveries - I knew they were cheaper than average. They'd basically fall apart in 2 min of him playing with them which sucked.On our last barkbox, one toy actually fell apart immediately when he was chewing on the new toy for the first time (literally within a minute of me giving it to him) he accidentally swallowed the squeaker and ended up having a $5000+ surgery as a result to get it out. He had to be completely cut open. Between the emotional pain of my dog having surgery, being in the ICU, having a pain med patch stapled to his back and weeks of recovery, I never trusted this company again. I wish I had never tried them.Suffice to say, not a fan and I tell anyone considering trying them this story. I'd rather pick my own treats and toys and be able to know what i'm getting quality wise. Be careful if you subscribe, big breeds might be ok but I'm sure small breeds regularly have this happen to them with this company.

But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
“Being a Bull Mastiff, Cooper was our house’s heavy weight champion. He needed a bit extra in everything. I wasn’t sure whether the treats in Barkbox would suit him and I thought the goodies might be tiny. The reviews I looked at were good. I thought of it as a onetime choice and ordered a box but now I’m a regular subscriber. As I opened the box, I could feel the amount of care the team from barkbox had taken to identify and customize these goody treats.”
Thanks so much for your review and for making us aware. We are so very sorry to hear that the treats didn't work out. Our main priority is for your pup to be happy and healthy. So we are so sorry that wasn't the case with those. We are more than happy to look more into this for you and we hope to get an update on how your pup is doing! We would also love more info on these treats if you still have them! Please email us directly at Lindz@barkbox.com so we can make sure your pup is okay and to get more info on the treats!
They ask about my animals by name and have checked up on me twice since to see if my little ones are enjoying the gifts from Bark Box. They also are looking into making sure that other people can understand the terms of their boxes and do not make the same mistakes that I had, as well as working with their chat department to better their customer service in the future.
Claire dislikes: So Ruggie loves the Hippo, Trek Treats and the Banana Safari Snacks but tbh, I didn't even give her the lion toy because even though she would love it, toys with that kind of long hairy stuff make her gag. And maybe I'm being paranoid (new dog mom over here!), but that butcher's bone seemed kinda gross. I mean, it had a "no carpet" warning on it because it would leave stains, and if I can't have something on a carpet, why would I want the bone gunk all over her fur, which then would get all over her bed? Idk, maybe I'll give it to her as a puppy kindergarten graduation present and have her eat it in the kitchen.
I was going to buy Bark Box but after reading what all the customers here wrote about your companies treatment and poor quality no way..I work hard for my money and don’t have time to fix company problems that have my money that don’t do the right thing by their customers, so I wouldn’t even give it one chance after reading the unjustly unfair problems everyone has dealt with buying BarkBox I just read here so sorry customer service is a rare thing these days it seems if you don’t have good reviews I will spend my money where the company treats you with value.
It is nice to have the bark box come each month, both for the dog and its owners as I feel like we all sit around to read the theme and analyze the toys and treats. Sometimes the toys are a little redundant and the treats may not always be ones you approve of, but overall the experience is pretty solid. I do wish they had an option where you wouldn't receive toys that squeek. His favorite toy to date is the Bison!
Membership at BarkPark encompasses one dog and up to two humans. (Bark suggests “each dog to come with his/her two favorite humans, so bring a friend, a coworker, or a hot date.”) Memberships will go on sale in mid-August, and pricing is tiered at daily ($19), monthly ($48), and season passes ($78). Discounts are available for multi-dog homes and local Nashville businesses. Events held at the park, like the comedy show and yoga meetups, are free to attend for all members.
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