Funny, I just canceled Barkbox. I repeatedly asked them to upgrade me to the heavy chewers box. The toys sent were WAY undersized for my dog and were destroyed in minutes, a few I would have actually considered choke hazards for my 90 lb Rhodesian Ridgeback (the stuffed raindrops in the ‘cloud’ toy a couple months ago). I’m trying Dapper Dog since they have an EASY to find option for Extra Large dogs and it’s easy to specify a heavy chewer right from the get go.
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.

The three BarkBoxes that arrived at the office — for small, medium, and large dogs — featured a collection called "BarkBeard's Treasure," and it's exactly what you think: the cutest box of pirate-inspired toys and treats. And just in case you aren't sure what everything is about, there's a card that explains the month's theme with puns and wordplay, like "barkaneers," "ruff seas," "poop deck," and more. Honestly, I think I was more excited than our office dogs to explore what each BarkBox had to offer!
"A BOX FOR RUFF AND TUFF MUTTS..and their owners! A box of durable chews and toys and high quality treats for Bully Breeds, Heavy Chewers, and your favorite Blockhead Dog. Also, packed with T-shirts, hats and other gear for dog-loving owners. A portion of all proceeds go to charities, rescues and humane law enforcement to combat animal cruelty and dog fighting. One, three, six and twelve month payment options to choose from."
BarkBox—the world’s largest subscription service for pets and their people—is changing all that with its monthly box of themed goodies, treats, and toys. With more than 50 million items shipped worldwide, they’ve taken a serious bite out of the pet supply market—and these self-described “crazy dog people” show no signs of easing up. Their passion for pups and the folks that care for them shines through at every brand interaction, from their #BarkBoxDay Insta hashtag to their email ‘pup-dates’, and the loyal community they’ve built reflects that customer-centric M.O.
Seriously? I just spoke to someone at Bark Box today about a late delivery for Scout Finch’s box. They not only are making sure the box ships on time now, they’re sending the next box free AND including an extra toy. I was so impressed with their customer service and their determination to make things right that I signed up for a 2nd box each month for my grandson’s dog, Gatsby. We are now loyal Bark Box customers.

Ask a handful of businesses whether their service that allows the option of subscribing to boxes of goods is a "subscription box service," several will likely explain why they are not. Stitch Fix eschewed the label when marketing its public offering to investors, sources have told CNBC. (Stitch Fix offers customers the chance to buy without a subscription or change the frequency of their subscription.) Amazon similarly contends its Amazon prime wardrobe service is not a subscription box service.
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”
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