Claire's and Emmy's thoughts: First off, every one of these boxes helps other dogs in need, which is just so incredibly awesome and something you can feel good about. Barkbox donates 10% of profits to different shelters and rescues in the US and Canada; Dapper Dog donates $1 per box different rescues, shelters, and other pet organizations; and PupJoy donates $2 from every subscription box to the Bissell Pet Foundation, which works with rescues to provide resources for pet adoption, spay/neuter programs, microchipping, and foster care. Yay for giving back!
But as much as this is a place for dogs, it is clearly also meant to be a space for their human companions to enjoy well, tapping into the documented trend among consumers looking to spend more on experiences—especially those that photograph for Instagram well—these days. The park will be putting on a number of events, at least twice weekly, including “Downward Dog Yoga” and “Okto-Bark-Fest.” The park will also host some of Bark’s existing programming already held routinely in other cities, such as the Open Bark Night comedy show.
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”
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