The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
I was dubious that we really needed yet another plush toy, but after Gus (Chihuahua-poodle mix, 18 pounds, 18 months) loved playing with the Outward Hound Hide A Squirrel at a friend’s place, I had to get one. He typically has trouble paying attention to squeaky toys for more than a few minutes at a time, but the more challenging setup of three squeaky squirrels in a tree-trunk-shaped pouch will keep him going for hours. He fishes squirrels out, then runs around like crazy with whichever one is left in his mouth last. I can send the next one sailing the moment he’s back with the first, making it easy to tire him out. He also loves to chew on and shake the tree stump. The pieces are relatively tough too: After three months of near-daily playing, I have yet to do any mending to sew up holes (your mileage may vary—it’s still a plush toy).
Claire likes: I *adore* a good theme, which made opening this box an utterly delightful experience for my extreme type-A soul. The hippo has easily become Ruggie's favorite toy of all time; it was one of the only things that comforted her after her surgery. It's part rope, part stuffed animal, part nubby ball with squeaker inside, and while Ruggie hasn't done much damage to it yet, I'm betting this would be a great toy for power chewers since it's basically toy-ception.
For prices starting at $15 a month, your dog will receive daily meal packs made entirely of human-grade ingredients to meet your pup’s personal needs. Designed by veterinarians, these meals provide the perfect nutritional diet for your furry friend as opposed to dried dog food with less-than-ideal add-ins. And aside from the health benefits, these meal packs are so tasty, even humans might want a bite.
Emmy likes: The collegiate-themed box, including a frat bro and bona fide Bark University "acceptance letter," was *adorable*. (Or should I say...adogable? No, I shouldn't. I'm sorry.) Tico doesn't discriminate when it comes to treats (we're talking about a dog who ate a slimy days-old banana lying in the dirt the other day), and he loved them all equally — but it's great that you can customize the box to accommodate any allergies your pup has. Oh, and you can join its "extra toy club" and receive an additional toy in your box for an extra $9. Starting at $21/month, Barkbox is also the most affordable subscription we tried.
The subscription service has already touted itself as an experience for dogs and their owners, with a new theme to each month’s arrival. Past themes have tapped into holidays (Halloween is a popular one), pop culture (including a whole box dedicated to the ’90s), and other creative ventures that often involve a good pun (including “Secrets of the Rainfurrest”). Many BarkBox subscribers also share these experiences via social media through “unboxing” videos on Instagram, Snapchat, and YouTube.
My first order my dog tore apart toys within one hour. I called to cancel, and they won’t let me! They said I signed up for a year and I’m stuck. They keep shipping every month and charging my PayPal account. So I have a balance with PayPal, and I keep sending the boxes back unopened. Total scam! Now I can’t use my PayPal account or cancel it! Ugh! Don’t sign up!
One of the many things we love about Barkbox? The company devotes itself to helping at-risk pets through a generous philanthropic program using some of their sales proceeds. We can’t help but share this inspirational video that demonstrates the heart behind Barkbox. See what they did to celebrate one dog’s incredible journey back from a life of terrible abuse.
Total price of items, if bought individually: ~$51.89 for Ruggie's box ("iBalls" dog toys, elk antler chew, salmon and ginger treats, chicken-flavor training teats, stuffless crinkle bone toy) and ~$76 for Tico's box (turkey and duck burger treats, salmon and ginger treats, chicken jerky treats, rocket dispenser toy, nubby toss toy, stuffless crinkle bone toy). All prices sourced from Amazon and Pupjoy's website.
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Claire's and Emmy's thoughts: First off, every one of these boxes helps other dogs in need, which is just so incredibly awesome and something you can feel good about. Barkbox donates 10% of profits to different shelters and rescues in the US and Canada; Dapper Dog donates $1 per box different rescues, shelters, and other pet organizations; and PupJoy donates $2 from every subscription box to the Bissell Pet Foundation, which works with rescues to provide resources for pet adoption, spay/neuter programs, microchipping, and foster care. Yay for giving back!


Bonus — If you’re gifting a BarkBox subscription, you can surprise your recipient with a Double Deluxe BarkBox. That means, in their first BarkBox, they’ll get DOUBLE the number of toys, treats, and chews than a regular BarkBox – that’s FOUR toys, FOUR treats, and TWO chews! It’s a one-time $19 upgrade to make a wow-worthy Christmas gift of two boxes worth of dog goodies, followed by regular BarkBoxes for the rest of the subscription. Click here to give a BarkBox.
Every kind of toy for every kind of dog. We have balls for fetch, puppy toys for teething, indestructible and tough chew toys, interactive games, along with classic squeaky and rope toys for your furry friend. Find the right size for both large and small breeds. The best toy for your pup may be an activity you share together, a cuddly crate companion, a durable chew to relieve boredom, a food dispensing ball for puzzle solving, or all of the above! PetSmart has all of these toys and more, with selections perfect for active puppies and adults to senior dogs.
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey.  Quotas are set to ensure a reliable representation of the U.S. population 18 and over.
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