The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
Allergies? Multi-dog homes? Heavier chewers? BarkBoxes can be tailored to accommodate your pup (or pups!), happiness guaranteed. Every month brings $40 worth of dog joy, with plans starting at $21 a month, and we offer FREE shipping to anywhere in the USA and Canada. Spoil your dog with BarkBox—it’s like the joy of a million belly scratches, delivered directly to your door.
We did recently switch warehouses in July and in doing so it caused a hiccup in our system with some boxes. So some of our boxes were a little bit delayed. We are more than happy to make sure that you get that July box and check into the tracking more for you and turn this around. Then going forward I want to ensure you and your pack that you shouldn't have any further trouble with boxes. That was just due to our warehouse move for the month of July. Then your box for this month should be there in no time at all. Our official shipping date monthly is on the 15th! We would love to double check this for you and give you more specifics. Please just email us directly at Lindz@barkbox.com and we can look into this for you and get your July box all taken care of.
I think for the price, its worth it, especially since it costs equal if not less than going to the petstore and buying 5 items (two toys, two treats, one chew). Its delivered to your door and I feel like your pup would be more than excited upon getting it. The themes are cute and change every month which is great. You also get a little cake treat when it is around your dogs birthday which is also cute. You have the option and ability to add more products to your boxes every month too however it comes at an extra fee so keep that in mind if you want to splurge. 
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Claire likes: I *adore* a good theme, which made opening this box an utterly delightful experience for my extreme type-A soul. The hippo has easily become Ruggie's favorite toy of all time; it was one of the only things that comforted her after her surgery. It's part rope, part stuffed animal, part nubby ball with squeaker inside, and while Ruggie hasn't done much damage to it yet, I'm betting this would be a great toy for power chewers since it's basically toy-ception.
Pup-people with questions about BarkBox can now choose to privately and playfully interact with a dog (in lieu of a human) via direct messages on Twitter, and get information via a series of awesomely punny puppy questions that BarkBox built using Reply.ai. BarkBox’s chatbot (or dog bot) is as quirky as you’d imagine. It answers frequently asked questions and helps customers find the right BarkBox for their dogs by guiding them through some tail-waggingly fun questions. If the dog bot can’t fetch an answer, Zendesk Message detects this and hands the question off to a trained BarkBox support agent to resolve.
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