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With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
First, they don’t see themselves as just another subscription box service. They see themselves as a modern concierge service that combines the best of convenience, control, and value. They offer a lot of ways to customize your box including choices for grain-free gourmet treats, options for toys-only or treats-only boxes, the ability to choose toys tailored to your dog’s chewing style, and offer a multi-dog option for larger households.
Each BarkBox surprise is sent on the 15th of each month, and most consumers have reported that they’ve received their packages quickly and without delays. However, if you’re a new BarkBox customer and sign up after the 10th, keep in mind that your package will not be sent until the 15th of the following month. In the event that your BarkBox is delivered with a defective item, the company provides all members with the opportunity to immediately send it back, at which point you’ll either receive a replacement or a credit toward your account.
The Sprong feels soft and bounces and squeaks, and it’s one of the only toys that have consistently kept the attention of my dogs (Ziggy and Lily, Chihuahua mixes, 11 and 12 pounds, 2 and 7 years, respectively). Other toys get shredded or elicit only a mild wag after a few weeks, but because the Sprong has no enticing stuffing to rip out and bounces in an irregular manner, it keeps the little pups on their toes. My toddler also steals the Sprong—all doggie toys are toddler toys. But big dogs, beware: The Sprong’s individual nubs are Chihuahua resistant (our pups have had the same Sprong for five years now), but they may not stand up to the stronger jaws of larger dogs.
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1.5 weeks later I get a plastic puzzle toy in the mail. I'm confused, I thought I was supposed to be getting a plush replacement (my pup LOVES plushes) I feel bad for asking a fourth time, but honestly I pay $25.00 a month for this box. So I ask about the replacement plush, as nicely as possible and am told they don't send out the same types of toys if my dog is just going to destroy them quickly, but they'll send me out a plush anyway, even though they don't usually do that."
Claire likes: I *adore* a good theme, which made opening this box an utterly delightful experience for my extreme type-A soul. The hippo has easily become Ruggie's favorite toy of all time; it was one of the only things that comforted her after her surgery. It's part rope, part stuffed animal, part nubby ball with squeaker inside, and while Ruggie hasn't done much damage to it yet, I'm betting this would be a great toy for power chewers since it's basically toy-ception.
We received 3 months as a gift. However since our pup has food allergies I contacted Bark Box to change the food and snacks provided. Response time is horrible. I had to email several times… When they did reply they confirmed that they would put us on their list of dogs with special dietary restrictions. But the boxes never changed. — Gerry B., Influenster.com, 6/12/2015
Bone (pit bull, 40 pounds, 6 years) loves to retrieve and chew tennis balls, but tears into them within minutes. The Chuckit Ultra Ball in medium is the same size as a standard tennis ball but made entirely of rubber. It’s much more difficult to chew through, so she’s able to chomp on it for a while (with supervision); the balls have lasted for up to a year. Plus, the Ultra Ball is bouncier on turf than most tennis balls, which makes for more stimulating games of fetch. The bright orange hue makes it easy to spot—even in tall grass. And the Ultra Ball floats in water, so she can fetch it from a lake, too.
Loot Pets by Loot Crate is a super unique box filled with the perfect goodies for your nerdy pup. The monthly mystery crate is filled with fun apparel, toys, accessories, tasty treats and exclusive gear from popular franchises like Star Wars, Marvel, and more! For $15 a month, you can celebrate your favorite guilty pleasures with your pup. Can you say canine cosplay?!
Hey there Alexis and Zander! Thanks for your rating and welcome to the pack! We are so very sorry to hear that your checkout process with us was a little rocky! We recently changed out checkout process which would be why you ran into some trouble. We are so happy to hear that you got it all taken care of though! Then since your first box is not the super chewer box if Zander happens to rip through something let us know. We are always more than happy to send out another item on us that might work better! Just email us directly at email@example.com! Then we can't wait to hear all about how that super chewer box works out for you guys! We love hearing that the first box was such a hit! If you or Zander need anything else please just let us know. We are always more than happy to help at any time.
My C/S rep was nice and answered my question, but I was not happy with the answer. When we started, referred friends got a free box and we received a free box. That has changed and we were not notified. I referred a friend and they did not get a free box so they did not sign up. It made me look foolish. If I would have known I would have referred them, but not told them they would get a free first box.
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“Pollie loves to run around our farm showing off her new barkbox treats to her sheep friends. We always get her an extra toy as she is a heavy chewer and toys are ripped in minutes. Thankfully, Barkbox sometimes offers toys with no filling and most of them are squeaky toys which Pollie adores. They even offer to exchange a product if Pollie doesn’t like it.”
It’s listed in my comparison post and it’s a good box. It didn’t make it to my top 3 though. It’s been around a long time and not changed much since the beginning. That is a good thing because most other boxes have come and gone. It also means that more modern offerings have come out that offer more like customization/personalization and more donations to charity though. Each of them on my top three have a little something special and/or their products and treats were just a bit better than the rest.
"RescueBox is a monthly subscription of toys, treats, chews and more, that will make your pet fall head over paws in love with you! From treat lovers, to strong chewers, we hand-pick each box with your pet in mind. We put a great deal of thought into the making of each box and only use the highest quality products! We work with our charitable partners who are on the ground tirelessly helping animals that need your help the most." RescueBox offers Dog sizes: Small, Medium and Large and a Cat box.
Not so happy with this company. It is already August and have not received my July box yet. When I try to check online, it just says, "Information not available yet." Talked to the rep and she said there have been some delays with getting boxes out due to a warehouse move, and while I understand the delay (I guess?), being proactive and communicating this information to customers would go a long way to avoid frustration. They did offer to make the August box free, which is nice, but as of now, my August box will be delivered before the July box. Makes no sense. It's a bummer. I was excited, but I'm not trusting that future orders will be timely.
“While social media platforms are great forums for exchanging and airing opinions, it’s often hard for customers to get their specific needs addressed. The new Twitter Direct Messages features allows businesses to personalize experiences in an automated, interactive and engaging way. When used in conjunction with Zendesk Message to manage all conversations, businesses can be certain that no customer will get left behind.”