But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
I ended up canceling my subscription. I was guaranteed replacement toys for my pup, a free toy for his birthday month and July’s Barkbox, and somehow they lost all three packages. They assured they would replace them, then canceled them without telling me. I only found out because I asked two weeks after the last conversation. There are so many options out there, shop around and stick within your country!
Before meeting Kim and Kalee, I was struggling with my fitness goals. I would start out strong, but I just didn’t stay on track. With their motivation and support, I have not only stayed on track myself, but now I’m helping others reach their fitness and health goals! I’ve never felt or looked better, and I love being a part of their coaching team! Carrie Scott
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of the U.S. population 18 and over.
Bark & Co is the handiwork of Matt Meeker, Henrik Werdelin and Carly Strife. Brought together by their love of all things canine, these three launched Bark & Co’s first product, BarkBox, with little thought as to how popular it was going to be. BarkBox is a subscription e-commerce and content company for dog-lovers. As BarkBox grew, so did their understanding of the loyal dog parents that loved their monthly box of goodies. The success of the box led to the creation of Bark & Co, a company that is dedicated to building products that foster the health and happiness of dogs everywhere.
PawPacks ship in the middle of the month, every month! The deadline to place your order to receive a given month’s Pack is the 25th of the month. If you place your first (or any) order between the 15th and the 25th, your first box will ship out within 2-5 business days from the date you have signed up. If you sign up after the 25th, your PawPack will ship out around the middle of the following month. Please note: Shipping information must be changed before the 5th of the month in order to affect that month’s shipment. All address changes made after this date will become effective on the next month’s shipment. If you have to wait a few weeks because you missed the deadline, we have plenty of ways to keep busy with our blog, Facebook, Instagram and Twitter pages to stay up to date on our adorable PawPack family!
With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Pup-people with questions about BarkBox can now choose to privately and playfully interact with a dog (in lieu of a human) via direct messages on Twitter, and get information via a series of awesomely punny puppy questions that BarkBox built using Reply.ai. BarkBox’s chatbot (or dog bot) is as quirky as you’d imagine. It answers frequently asked questions and helps customers find the right BarkBox for their dogs by guiding them through some tail-waggingly fun questions. If the dog bot can’t fetch an answer, Zendesk Message detects this and hands the question off to a trained BarkBox support agent to resolve.