I am the owner/operator of a Doggy DayCamp (daycare for dogs), and I was searching for unusual, but fun toys for two DayCampers having their one-year Birthday. I could have ordered the same toys via Amazon Prime but I decided that I wanted to see what BarkBox was all about. Huge mistake. They are the worst. They took my money and never shipped birthday gifts.


But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
Consumer products know that until you enter your card details, you haven't made the decision. There will be a drop-off at that point. So this allows them to capture you in their system even if you don't complete the purchase. If you sign up after this, great. If you don't, then expect nurturing emails over the next few weeks until you come back and get the box for your dog.

I was so excited to love BarkBox. First box, first toy, my pup pops the seam in less then 5 minutes (tug o' war with another dog). I request a replacement and was told "Not to worry, I am going to go ahead and send you out that replacement! I went ahead and marked you down for our more durable plush option at no extra cost, since you said she loves her plush toys. I know you said you wanted to test out a puzzle toy so I am going to go ahead and send you one right now:) Please tell Tonks it should arrive within 3-5 business days!"
They ask about my animals by name and have checked up on me twice since to see if my little ones are enjoying the gifts from Bark Box. They also are looking into making sure that other people can understand the terms of their boxes and do not make the same mistakes that I had, as well as working with their chat department to better their customer service in the future.
Bark & Co is the New York-based startup that’s dedicated to making dogs and their humans happy. Since launching in 2012 with BarkBox, a monthly box of treats and toys, Bark & Co has shipped more than 30 million products and expanded into creating its own products, experiences and entertainment with BarkShop, BarkLive, and BarkPost. To learn more go to Bark.co.
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