BarkBox implemented Narvar to give customers clear, precise, and timely updates about their deliveries in a way that simplified the process for the team. Instead of deciphering a wide variety of different statuses from different carriers—each meaning something slightly different—now customers receive one of just three options: just shipped, on its way, or delivered. “Narvar puts everything into one universal template, which makes it much easier for customers to digest and deal with the information,” Snowden says about the current experience. “It removes a lot of the noise.”
For $20 a month, dog owners get a box of predominantly Bark-branded toys, treats and chews. Boxes are arranged around a theme, which run through the choice of treats, toys and package inserts. This month's holiday-themed box had Howliday Spectacular Dancer tug toys and Holly, Jolly, and Gabe squeakers. The boxes have cartoons to entertain pet parents, as well as an insert with a number they can text to buy their favorite items.
The subscription service has already touted itself as an experience for dogs and their owners, with a new theme to each month’s arrival. Past themes have tapped into holidays (Halloween is a popular one), pop culture (including a whole box dedicated to the ’90s), and other creative ventures that often involve a good pun (including “Secrets of the Rainfurrest”). Many BarkBox subscribers also share these experiences via social media through “unboxing” videos on Instagram, Snapchat, and YouTube.

With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
My first order my dog tore apart toys within one hour. I called to cancel, and they won’t let me! They said I signed up for a year and I’m stuck. They keep shipping every month and charging my PayPal account. So I have a balance with PayPal, and I keep sending the boxes back unopened. Total scam! Now I can’t use my PayPal account or cancel it! Ugh! Don’t sign up!
Not only does the StarMark Bob-A-Lot dispense treats, but the weighted anti-slip bottom makes the toy wiggle and wobble, engaging your dog's senses and enticing him to play. Made from durable plastic and easy to clean, this toy is a top choice for dogs and dog owners alike. Simply fill it with treats then set it on the floor — a nudge is all it takes to make the toy wobble and your dog will be hooked immediately.
Avoid or alter any toys that aren't "dog-proof" by removing ribbons, strings, eyes or other parts that could be chewed off and ingested. Discard toys when they start to break into pieces or are torn. Check labels on stuffed toys to see that they are labeled as safe for children under three years of age and that they don't contain any dangerous fillings. Problem fillings include nutshells and polystyrene beads, but even "safe" stuffings aren't truly digestible. Remember that soft toys are not indestructible, but some are sturdier than others. Soft toys should be machine washable.
Save Money With Longer Subscriptions. Nearly all dog boxes provide discounts when you subscribe to several month subscriptions. Some of the dog subscription boxes may require you to pay in a lump some for whatever number of months you commit to, while others simply hold you to your promise. Others will let you cancel without too much fuss. This is worth being aware of and taking note of before committing to a lengthy subscription.

One of the many things we love about Barkbox? The company devotes itself to helping at-risk pets through a generous philanthropic program using some of their sales proceeds. We can’t help but share this inspirational video that demonstrates the heart behind Barkbox. See what they did to celebrate one dog’s incredible journey back from a life of terrible abuse.
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Based out of New York, New York, BarkBox is a subscription-based online service where members receive monthly surprises for their dogs, consisting of all-natural treats, hygiene products, and toys. The service is for dogs of all sizes, including puppies, medium-sized adults, or even large breeds such as Great Danes. As such, BarkBox carefully crafts each of your monthly boxes to your specific dog’s size—and because you never know what you’re going to get, each of the 4-6 items you receive will always be a surprise.
Hey there Diana and pack! Thanks so much for the kind words and for the great review. We are so happy to hear that you and the pups are getting so much joy out of the monthly boxes! Barkbox day is the best day monthly! Then in the meantime if you guys need anything else going forward please don't hesitate to let us know. We are always happy to help at any time.
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”
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