I’m super impressed with how far BarkBox has come since our first time trying it in 2012, They were founded in 2011 (they were the first subscription box I ever heard of) and have the longest time, out of all of the boxes available, to perfect their box just for your dog. And that they did. As they put it, “Having shipped over 50 million toys and treats so far, we’ve learned a ton about what engages dogs.”
BarkBox implemented Narvar to give customers clear, precise, and timely updates about their deliveries in a way that simplified the process for the team. Instead of deciphering a wide variety of different statuses from different carriers—each meaning something slightly different—now customers receive one of just three options: just shipped, on its way, or delivered. “Narvar puts everything into one universal template, which makes it much easier for customers to digest and deal with the information,” Snowden says about the current experience. “It removes a lot of the noise.”

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The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”

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