Earlier this year, Bark & Co (the company behind BarkBox and BarkShop started using Zendesk Message to manage their conversations from Facebook Messenger. BarkBox’s average response times decreased dramatically—from 60 minutes to 4 minutes—even as the number of conversations doubled. Today, the company is extending their support offering to Twitter Direct Messages to reach an even bigger audience with a unique and compelling experience.
While the Nashville BarkPark is initially only a pop-up venture for now, BarkBox has ambitions to open more locations nationwide in the future. BarkPark also serves as an experimental retail channel for Bark. It follows the brand’s launch in more than 1,800 Target stores nationwide last August, followed up by Urban Outfitters earlier this month. Bark plans to announce more retail partners soon.
The first BarkPark is scheduled to open on September 8 in Nashville, Tenn. It will be open daily between 7 a.m. and 7 p.m. through November. The BarkPark will encompass a landscaped green space designed for dogs to run around as well as access to plenty of Bark-branded toys and treats. (Bark currently produces more than 430 new toys each year.) The park is promised to be cleaned regularly, and there will be BarkPark “hosts” who are also trained professionals to monitor dog play and ensure safety for all attendees.
Pup-people with questions about BarkBox can now choose to privately and playfully interact with a dog (in lieu of a human) via direct messages on Twitter, and get information via a series of awesomely punny puppy questions that BarkBox built using Reply.ai. BarkBox’s chatbot (or dog bot) is as quirky as you’d imagine. It answers frequently asked questions and helps customers find the right BarkBox for their dogs by guiding them through some tail-waggingly fun questions. If the dog bot can’t fetch an answer, Zendesk Message detects this and hands the question off to a trained BarkBox support agent to resolve.
Barkbox isn’t the be-all, end-all for solving boredom or behavior problems that stem from lack of stimulation. As most dog owners know, dogs want your attention and interaction more than anything else. But when you can’t spend time with him, new toys and treats are a great alternative. Dogs are almost always interested in anything new, according to results from a study published in the journal Animal Cognition.
Tico likes: I loved the stuffed "pup noodles"! Mom doesn't let me have any real noodles (something about allergies, I don't know what that word means), so this is the closest I could get to the real thing. I even wondered if there were real noodles inside, so just in case, I made sure to destroy the whole thing in under 10 minutes flat. There weren't any noodles.
This is where BarkBox blew me away with their customer service and their attention to detail regarding my specific needs. Within 30 minutes I got a response noting my concerns. One of there team members mailed out a new bag of treats for my dog to try free of charge! We also discussed that maybe my dog wasn’t a big chewer however cotton stuffed toys weren’t great either. She suggested I get a box with "durable fabric" toys instead. She also mailed out a sample toy for my dog to try. Free of charge. He loved it! They lowered my monthly subscription right away. They even followed up to make sure my dog was loving his new box and if I needed to tweak it any further.
I ordered Barkbox when they were having their $5 promotion. When we got the box, my dogs liked the treats, but destroyed the toys in less than an hour. For $5, I wasn't complaining. Before I could cancel (only days after I received my first box) they charged my card $25. I called and expressed how unhappy I was with the box, and I no longer wanted to receive them. They would not refund my money. I just got my second box that I paid for weeks ago, and it's the same deal. They like the treats, but I can go buy better toys from Walmart for less. I was told it would be cancelled after this box, and I really hope that's the case. It's not worth $25...
Hey there Cathy and Rascals! Thanks so much for your review and we are so sorry to hear that the toys are not tough enough for Rascal! We can't keep that tail wagging if the toys are not lasting! We do have wonderful durability options such as our super chewer box and our more durable classic boxes. Then we are so sorry for the trouble with trying to cancel your account. Right now when you sign up for a multi month commitment and cancel that stops the renewal. So you will still get the commitment that you signed up for and none following that. We do try to make that apparent at sign up but it can be easy to miss. Then I went in for you on my end and closed your current account. If anything changes we would love to have you and Rascals back in the pack with more durablility or a treat only box!
A good dog toy will amuse your dog for a little while, but a great dog toy will keep him busy for hours at a time. Choosing the perfect dog toy is about finding something your dog likes that will also stand up to some rough play and maybe some heavy chewing. Not all dog toys are created equal, and each dog has his own unique preferences. If you were to test all of the dog toys on the market, it would take you ages. Fortunately, we've done the work for you to find the best dog toys out there.
For example, let’s suppose that simple “how to” customer queries account for a large portion of your support interactions. These features allow you to handle these “high-touch low-value” queries efficiently by leveraging on automation (i.e. bots) to create predictable workflows. Through Zendesk Message, you can then define key scenarios when a query becomes too complex for a bot to handle, to trigger a “hand off” to a trained human agent to resolve. This automation and bot-to-human handover system frees your agents to solve the toughest customer problems and offer actionable support.