Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
Emmy dislikes: The bandana was a little too snug for Tico, and because of his sensitivities to literally everything, he's not much of a bandana dog, so I could've done without that (though it is super cute!). Also, it's the most expensive subscription box out of all three, though just by a few dollars, and it's the same price whether you buy just one or go with a year-round subscription.
Fine Print: PupBox can be ordered for adult dogs too, but while PupBox for puppies is customized based on your dog’s size and age, for full-grown dogs, you won’t be age customized. Another cool thing about PupBox is that is customized way beyond just size. Pupbox also asks for information on your dog’s coat length and environment (city vs. country) so that they can really provide a customized experience.
I’ve had Bark Box for several months now. I purchased the “extra toy option” and with that we still only receive 3 toys every month and 2-3 treat. It’s not 4-6 toys. Wish it was. My dog is under 20 lbs. not sure if that would make a difference. I love their monthly themes! A surprise for me as well as I look forward to seeing what it is for the month.
Jessica lives and breathes everything Dachshund, hiking and camping with dogs, and blogging. She's the Chief editor of the award-winning blog You Did What With Your Wiener?, has been hiking with her dogs for over 15 years, and runs an 800-member Dachshund Club in Seattle. She also helps other pet bloggers leverage their blog into a business at PetBlogBiz.com and helps pet-related businesses develop a strategy to drive traffic to their blogs at PetTalkMedia.com.
We started this whole operation to serve the people who are just like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the bathroom. Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we know we love them.