With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”

The food-dispensing OurPets IQ Treat ball has been a favorite in our home for years and keeps our dog Pinky (pit mix, 60 pounds, 9 years) mentally and physically active as well as entertained for a half hour or more at a time. To get kibble or treats out, she has to roll the ball or pick it up in her mouth and throw it. We can easily adjust the opening of the interior compartment to dispense less readily if she’s up for the challenge (or go in the other direction if she’s not). She loves this toy so much, she prefers eating her meals from it rather than from her bowl. This ball is also one of the longest-lasting dog toys we’ve owned; it gets a beating but has stood up to more than four years of near-daily use.

I had a terrible experience with barkbox. My dog is not a strong chewer at all (he's a shih tzu) but somehow every time we got a box the toys were super cheap and would fall apart immediately. I was actually thinking of quitting the subscription but I liked the surprises each month so I thought I'd stick it out a few months. He had never destroyed any toys until we started getting barkbox toys, so after a couple deliveries - I knew they were cheaper than average. They'd basically fall apart in 2 min of him playing with them which sucked.On our last barkbox, one toy actually fell apart immediately when he was chewing on the new toy for the first time (literally within a minute of me giving it to him) he accidentally swallowed the squeaker and ended up having a $5000+ surgery as a result to get it out. He had to be completely cut open. Between the emotional pain of my dog having surgery, being in the ICU, having a pain med patch stapled to his back and weeks of recovery, I never trusted this company again. I wish I had never tried them.Suffice to say, not a fan and I tell anyone considering trying them this story. I'd rather pick my own treats and toys and be able to know what i'm getting quality wise. Be careful if you subscribe, big breeds might be ok but I'm sure small breeds regularly have this happen to them with this company.
The toys are very good value. They are high quality and most importantly, very unique. I can't find any toys at the store like the ones they put in the box. BarkBox often uses a combination of crinkle paper, squeakers (tube/regular), and rope. The problem with store toys is they are usually only squeaker or only rope, etc. BarkBox will use crinkle paper and a tube squeaker in one toy and maybe even some rope. This is something that is small but seems like a big deal to my dog.
This is where BarkBox blew me away with their customer service and their attention to detail regarding my specific needs. Within 30 minutes I got a response noting my concerns. One of there team members mailed out a new bag of treats for my dog to try free of charge! We also discussed that maybe my dog wasn’t a big chewer however cotton stuffed toys weren’t great either. She suggested I get a box with "durable fabric" toys instead. She also mailed out a sample toy for my dog to try. Free of charge. He loved it! They lowered my monthly subscription right away. They even followed up to make sure my dog was loving his new box and if I needed to tweak it any further.

So what's the best way for a Slickdealer to get a BarkBox subscription? My recommendation is to sign up for the 12 month plan to lock in the $21/box price. Skip months when you've got too many toys, and feel at ease knowing you can cancel at any time. Basically, for the price of two generic toys from the pet store, you can get a themed box of curated goodies for your favorite fur baby.

Bonus — If you’re gifting a BarkBox subscription, you can surprise your recipient with a Double Deluxe BarkBox. That means, in their first BarkBox, they’ll get DOUBLE the number of toys, treats, and chews than a regular BarkBox – that’s FOUR toys, FOUR treats, and TWO chews! It’s a one-time $19 upgrade to make a wow-worthy Christmas gift of two boxes worth of dog goodies, followed by regular BarkBoxes for the rest of the subscription. Click here to give a BarkBox.
I love coming home and seeing the BarkBox on my porch. My dog, Duke, also loves it when he sees me bring it inside. It's the highlight of the month for Duke. He'll stare at it, because he knows what it is, even though he can't open it. He loves all the toys, and all the treats that he receives. I have not received a treat bag yet that he wouldn't eat. And the customer service is the best on the planet. I'm very happy with being a BarkBox customer!
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“Bling has always been our little princess. Barkbox has just made her more royal. It is so amazing to know that someone out there cares for your dog as they take pains to give an apt theme and customize it. We’ve always taken care to feed her high quality products and Barkbox offers much more than satisfaction in this area. They even send hygiene products occasionally which we sometimes re order from the Barkshop.”
Bark & Co is the New York-based startup that’s dedicated to making dogs and their humans happy. Since launching in 2012 with BarkBox, a monthly box of treats and toys, Bark & Co has shipped more than 30 million products and expanded into creating its own products, experiences and entertainment with BarkShop, BarkLive, and BarkPost. To learn more go to Bark.co.
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