I thought I'd try BarkBox since they had a Black Friday Special for $5.00. I signed up and received the box fairly quickly, and not even 2 weeks later a $20 charge came out of my account. Wait, what? This is a monthly subscription, not every week and a half subscription! I went to cancel and you can cancel but only after your year subscription is up.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Larger dogs and heavy chewers need a toy that will hold up to their sharp teeth and strong chewing — that is exactly what the KONG Extreme Dog Toy provides. Constructed from an ultra-durable black rubber compound, this chew toy is virtually indestructible, and one of the top recommended toys by vets and dog trainers. It also earned the approval of our test dogs!
I have a 15 lb Shorky that would chew threw barkbox toys in minutes. We were put on the destroyer list and told the toys would not have anything harmful in them, wrong. The last toy we received (because I. canceled my subscription) was a stuffed coffin that your dog was suppose to tear it open to get to a bone inside, the toys was filled with stuffing and a squeaker that I had to get away from my dog right away and a rubber bone. I let my dog have the bone and within seconds he had chewed a piece off the end. Yet another toy that went into the garbage. I have toys that I bought at Walmart that are better quality and have lasted months. barkbox is a waste off money!!
In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
The first time I ordered from BarkBox I had a bad experience. They lost my order, and I had to contact them several times to receive my order. I thought I would give them a second chance and I placed an order on 8/22 for my granddog's birthday on 8/29. I received an email stating the order would be received in 2-5 days. It is now the 29th, her birthday, and my order has not even left the warehouse yet! I will not be giving them a third try. From now on I will be ordering from Amazon. They are much more reliable.
So instead, BarkBox use this as a retention opportunity. Co-founder Matt Meeker started the service because his 150 lb. Great Dane kept destroying toys designed for smaller dogs. By designing boxes for different dog sizes, customers are more likely to get treats and toys that are tailored to their pet in the very first box. Therefore, they will continue to order.
For example, let’s suppose that simple “how to” customer queries account for a large portion of your support interactions. These features allow you to handle these “high-touch low-value” queries efficiently by leveraging on automation (i.e. bots) to create predictable workflows. Through Zendesk Message, you can then define key scenarios when a query becomes too complex for a bot to handle, to trigger a “hand off” to a trained human agent to resolve. This automation and bot-to-human handover system frees your agents to solve the toughest customer problems and offer actionable support.