But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
It’s listed in my comparison post and it’s a good box. It didn’t make it to my top 3 though. It’s been around a long time and not changed much since the beginning. That is a good thing because most other boxes have come and gone. It also means that more modern offerings have come out that offer more like customization/personalization and more donations to charity though. Each of them on my top three have a little something special and/or their products and treats were just a bit better than the rest.
But as much as this is a place for dogs, it is clearly also meant to be a space for their human companions to enjoy well, tapping into the documented trend among consumers looking to spend more on experiences—especially those that photograph for Instagram well—these days. The park will be putting on a number of events, at least twice weekly, including “Downward Dog Yoga” and “Okto-Bark-Fest.” The park will also host some of Bark’s existing programming already held routinely in other cities, such as the Open Bark Night comedy show.
We did recently switch warehouses in July and in doing so it caused a hiccup in our system with some boxes. So some of our boxes were a little bit delayed. We are more than happy to make sure that you get that July box and check into the tracking more for you and turn this around. Then going forward I want to ensure you and your pack that you shouldn't have any further trouble with boxes. That was just due to our warehouse move for the month of July. Then your box for this month should be there in no time at all. Our official shipping date monthly is on the 15th! We would love to double check this for you and give you more specifics. Please just email us directly at Lindz@barkbox.com and we can look into this for you and get your July box all taken care of.
The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.