“When you tell customers when they should expect their shipments, they’re pretty good at holding you accountable to that,” Snowden says. But the homegrown fulfillment solution BarkBox was using made it difficult to communicate with customers when delivery information changed, and nearly impossible to get timely feedback when something went wrong. In the event of a delay, the information might not reach the customer until it was too late, and worse still, the customer would oftentimes reach out to the carrier’s customer support to get help. “The carriers of course do everything they can, but we as a brand lost the control over that experience,” Snowden says.
Many of your dog's toys should be interactive. Interactive play is very important for your dog because he needs active "people time." By focusing on a specific task, like repeatedly returning a ball, Kong® or Frisbee ®, or playing "hide-and-seek" with treats or toys, your dog can expend pent-up mental and physical energy in a limited amount of time and space. This greatly reduces stress due to confinement, isolation and/or boredom. For young, high-energy and untrained dogs, interactive play also offers an opportunity for socialization and helps them learn about appropriate and inappropriate behavior, such as jumping up or being mouthy.
Based out of New York, New York, BarkBox is a subscription-based online service where members receive monthly surprises for their dogs, consisting of all-natural treats, hygiene products, and toys. The service is for dogs of all sizes, including puppies, medium-sized adults, or even large breeds such as Great Danes. As such, BarkBox carefully crafts each of your monthly boxes to your specific dog’s size—and because you never know what you’re going to get, each of the 4-6 items you receive will always be a surprise.
With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Barkbox ships via DHL and USPS (Priority mail) inside US and ships to Canada via USPA to Canada Post. This requires you to personally collect the box and if a re delivery is not possible, you’ll be asked to go to the post office. But you can avoid all this by customizing your delivery options or by talking to the USPA personnel. You can schedule your delivery time as well by going to my.usps.com.
KitNipBox is a monthly subscription box just for cats. Each month, expect a themed selection of toys and treats for your kitty! None of the food products in the box are made in China, though some of the toys may be. There is a “no treat” option for cats with allergies and food sensitivities, too. All KitNip Box toys are thoroughly assessed for quality and safety by the KitNip Box team.
Your first bark box normally comes with instructions on how to allow your dog to open it, and this is a great idea! Barkbox not only take care of your furry friends, they as well have fun activities for the pet lovers! Every month come with a different theme with differing activities, toys, and treats bases on the season, Thanksgiving, mother’s day, Halloween, Christmas. You name it!
For $20 a month, dog owners get a box of predominantly Bark-branded toys, treats and chews. Boxes are arranged around a theme, which run through the choice of treats, toys and package inserts. This month's holiday-themed box had Howliday Spectacular Dancer tug toys and Holly, Jolly, and Gabe squeakers. The boxes have cartoons to entertain pet parents, as well as an insert with a number they can text to buy their favorite items.
To enhance the health of your dog, Barkbox’s treats are of the highest standards. As mentioned above, they are corn, wheat, and soy free. But, that isn’t all, the items you receive are among the most organic items you will have in your home. The treats are all sourced from South America, New Zealand, Australia, USA, and Canada. What Barkbox promises you is that you won’t get dog products that the guys at Barkbox wouldn’t give their dogs.
Total price of items, if bought individually: ~$45.96 for Ruggie's box (grain-free turkey jerky chips, mini donut toy, "Puppy's First Bone" toy, pineapple bow tie, snail-hippo toy, aloha-print bandana) and ~$48.98 for Tico's box (grain-free turkey jerky chips, antler chew, AppleBerry Zensations treats, hippo treat-dispensing toy,aloha-print bandana). Prices sourced from Amazon and Dapper Dog's website.
Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
Doing right by the customer is of the utmost importance to the BarkBox team—even a minor communication slip-up can permanently damage a relationship. Because of this, BarkBox has invested heavily in their customer service team—the “Happy Team”, as they call it—to proactively manage issues and keep every customer satisfied, even when logistical hiccups arise.
Within the next few years, 3.6 billion people will use messaging apps—that’s about about half of humanity. It’s hardly a surprise that brands are scrambling to gain a toehold on these popular channels. Both Facebook and Twitter have seen the demand and they’ve recently created tools to help businesses interact with their customers more effectively over their respective apps.