The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
Bark & Co is the New York-based startup that’s dedicated to making dogs and their humans happy. Since launching in 2012 with BarkBox, a monthly box of treats and toys, Bark & Co has shipped more than 30 million products and expanded into creating its own products, experiences and entertainment with BarkShop, BarkLive, and BarkPost. To learn more go to Bark.co.
My Lab/whippet mixed pup Nora (45 pounds, 8 years) rarely cares for any kind of traditional dog toy. She’s intimidated by toys that squeak, and toys that hit the floor with a loud thud. She doesn’t play fetch unless other dogs are around. However, she does take to treats meant for chewing. After trying bully sticks (hurt her gums), antlers (made a terrible sound against her teeth), and others, I came across the Himalayan Dog Chew: a softer chew made from yak and cow milk. It’s still tough enough that it lasts her a few days of on and off chewing but soft enough that I’m not worried it’ll hurt her mouth. Once the chew reaches the last nubbin—which you don’t want your dog to swallow whole—you can briefly pop it into the microwave to soften it into a cheesy treat.
Treats™ loyalty program members enjoy Free Standard Shipping on orders over $49. Members must sign in for discount to apply. Transaction total is prior to taxes & after discounts are applied. Due to size and/or weight, certain items bear a shipping surcharge or special handling fee, which will still apply. Savings will automatically reflect in shopping cart with the purchase of qualifying merchandise. Maximum value $75. Valid only on orders shipped within the contiguous 48 U.S. states, military APO/FPO addresses and select areas throughout Canada. Offer not valid on all or select products in the following categories: live pets; canned, fresh or frozen foods; select cat litters. Offer may not be combined with other promotional offers or discounts. Terms and conditions of this offer are subject to change at the sole discretion of PetSmart.
One of the many things we love about Barkbox? The company devotes itself to helping at-risk pets through a generous philanthropic program using some of their sales proceeds. We can’t help but share this inspirational video that demonstrates the heart behind Barkbox. See what they did to celebrate one dog’s incredible journey back from a life of terrible abuse.

Fine Print: PupBox can be ordered for adult dogs too, but while PupBox for puppies is customized based on your dog’s size and age, for full-grown dogs, you won’t be age customized. Another cool thing about PupBox is that is customized way beyond just size. Pupbox also asks for information on your dog’s coat length and environment (city vs. country) so that they can really provide a customized experience.


I ordered Barkbox when they were having their $5 promotion. When we got the box, my dogs liked the treats, but destroyed the toys in less than an hour. For $5, I wasn't complaining. Before I could cancel (only days after I received my first box) they charged my card $25. I called and expressed how unhappy I was with the box, and I no longer wanted to receive them. They would not refund my money. I just got my second box that I paid for weeks ago, and it's the same deal. They like the treats, but I can go buy better toys from Walmart for less. I was told it would be cancelled after this box, and I really hope that's the case. It's not worth $25...

Every month the box comes and I am literally clobbered by my pups in anticipation. I’m pretty sure the themes are more exciting for me but helps me stay engaged and as excited as they are. It’s a 5 star experience for them but I only gave four stars Because the toys are often too big for little Milo and he will only play with them for a little bit but since he can’t escape with them fast enough cuz of their size the bigger dogs take them. The treats are always a big hit but I won’t give them the bully stick or hard treat because it’s often so hard I can’t even break it and I’m afraid one of them might choke on it so I stay on the cautious side and throw that one away. The last 3 or 4 months I’ve had to do this. Otherwise I love this monthly fun time with my little ones!!
The Sprong feels soft and bounces and squeaks, and it’s one of the only toys that have consistently kept the attention of my dogs (Ziggy and Lily, Chihuahua mixes, 11 and 12 pounds, 2 and 7 years, respectively). Other toys get shredded or elicit only a mild wag after a few weeks, but because the Sprong has no enticing stuffing to rip out and bounces in an irregular manner, it keeps the little pups on their toes. My toddler also steals the Sprong—all doggie toys are toddler toys. But big dogs, beware: The Sprong’s individual nubs are Chihuahua resistant (our pups have had the same Sprong for five years now), but they may not stand up to the stronger jaws of larger dogs.
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
Fine Print: PupBox can be ordered for adult dogs too, but while PupBox for puppies is customized based on your dog’s size and age, for full-grown dogs, you won’t be age customized. Another cool thing about PupBox is that is customized way beyond just size. Pupbox also asks for information on your dog’s coat length and environment (city vs. country) so that they can really provide a customized experience.
PupJoy also earned big points with us because their mission is to do good and make a significant difference. They support the little guy by sourcing from small suppliers who are focused on creating quality, responsible products, they give a lot more to charity programs – almost 50% – than other subscription box companies, and they have also fostered a community of dog lovers like you, who together are capable of doing some good and making an impactful change.

You will receive your Welcome box within a week after subscribing.  Then every month you’ll receive the monthly PetGiftBox, which ships in the middle of the month, every month! Please note: Shipping information must be changed before the 5th of the month in order to affect that month’s shipment. All address changes made after this date will become effective on the next month’s shipment.
For example, let’s suppose that simple “how to” customer queries account for a large portion of your support interactions. These features allow you to handle these “high-touch low-value” queries efficiently by leveraging on automation (i.e. bots) to create predictable workflows. Through Zendesk Message, you can then define key scenarios when a query becomes too complex for a bot to handle, to trigger a “hand off” to a trained human agent to resolve. This automation and bot-to-human handover system frees your agents to solve the toughest customer problems and offer actionable support.
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