Emmy + Tico: I adopted Tico from the Brooklyn Animal Care & Control shelter last year, and he's 45 pounds and about 5 years old. According to his DNA test — because of course I needed to know — he's a pit bull mix and potentially part rat terrier! Tico is a medium- to high-energy dog, and the sweetest pup in all the land; he was even tasked with being a "greeter dog" during his stint at the shelter, and made new dogs feel comfortable. 😭
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
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What comes each month seems to be tied into a holiday or time of year. For example, the BarkBox my dog received last week related to the Chinese New Year and contained treats like "Chompsticks" and a squeaker toy of a stuffed dragon. There are usually at least 2 themed toys, 2 themed smaller packages of treats, and at least 1 generic treat like a chew bone. The treats are marketed as "healthy snacks" like fruit chews and dried salmon. (If you get dried salmon, watch out. It smells! My dog loved it, however.) In addition to treats and toys, dog-related items may be included. We received a small treat jar and a water bottle to use when out walking.
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”
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