With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Hey Dustie and pack! We are so happy to hear that you guys are loving every single toy and treat that comes in your boxes! That is our main goal when sending out those boxes monthly! Also we hope that you guys have put those recipes to good use. Additionally if you guys need more durability at any time we are happy to help out. Please just email us at Lindz@barkbox.com!
Struggling to find time in your schedule to run basic errands, let alone keep your dog’s goodie stash stocked? Dog subscription box services are a growing trend and may be the solution to having enough toys, treats and health items on hand for your pup. We all reward our dogs with new toys and treats, but we don’t want to give them just any dog product.
- Exclusions: Dog food, cat food, cat litter, dog litter, wild bird food, live fish & rock, crickets, live food and frozen food; Seresto collars, K9 Advantix II and Advantage topical products, Frontline Plus and Frontline Tritak and Doctor's Foster & Smith Fiprotrol Plus; Cali Vinyl products; Petsafe Brands (PetSafe, SportDOG, ScoopFree, Pup-Pee Solutions, Piddle Place, Radio Systems, Gentle Leader, Premier Pet, Solvit and Simpsons Adventure); Repeat Delivery orders and subscriptions; PetcoOne and WholeHearted Memberships and orders; out-of-stock items, prior purchases, Donations, Petco Gift Cards and eGift Cards and applicable taxes. Additional exclusions may apply and will be noted on the Product Detail page and/or Shopping Cart.
Tico likes: I loved the stuffed "pup noodles"! Mom doesn't let me have any real noodles (something about allergies, I don't know what that word means), so this is the closest I could get to the real thing. I even wondered if there were real noodles inside, so just in case, I made sure to destroy the whole thing in under 10 minutes flat. There weren't any noodles.

For $20 a month, dog owners get a box of predominantly Bark-branded toys, treats and chews. Boxes are arranged around a theme, which run through the choice of treats, toys and package inserts. This month's holiday-themed box had Howliday Spectacular Dancer tug toys and Holly, Jolly, and Gabe squeakers. The boxes have cartoons to entertain pet parents, as well as an insert with a number they can text to buy their favorite items.
The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.
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