First, they don’t see themselves as just another subscription box service. They see themselves as a modern concierge service that combines the best of convenience, control, and value. They offer a lot of ways to customize your box including choices for grain-free gourmet treats, options for toys-only or treats-only boxes, the ability to choose toys tailored to your dog’s chewing style, and offer a multi-dog option for larger households.
Doggie Lawn is definitely one of those services that you had no idea you needed. The company will deliver a patch of all natural real grass to your pup once a month for a maintenance-free way to get your dog to do his business. Perfect for working dog moms trying to train their fur baby, these units smell like real grass (unlike potty pads or faux grass).
There are no serious flaws in the company’s services apart from the fact that, currently, it is not possible to customize a multi-pet box. Also, the company doesn’t yet have a Meowbox monthly subscription box just yet. Again, the subscription auto-renews so it is essential to cancel when you no longer want the services and on time. Failure to do this auto-renews your subscription.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Bonus — If you’re gifting a BarkBox subscription, you can surprise your recipient with a Double Deluxe BarkBox. That means, in their first BarkBox, they’ll get DOUBLE the number of toys, treats, and chews than a regular BarkBox – that’s FOUR toys, FOUR treats, and TWO chews! It’s a one-time $19 upgrade to make a wow-worthy Christmas gift of two boxes worth of dog goodies, followed by regular BarkBoxes for the rest of the subscription. Click here to give a BarkBox.
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of the U.S. population 18 and over.