Moxie still has all the toys I got her when I brought her home. While she likes to carry them around, she doesn’t get destructive with them, so they last. Getting new toys every month would just be overkill! I’m envisioning piles and piles of toys. I don’t really see any other Barkbox reviews pointing this out, so I don’t think it is overkill if your dog tends to tear up the toys eventually.
Consumer products know that until you enter your card details, you haven't made the decision. There will be a drop-off at that point. So this allows them to capture you in their system even if you don't complete the purchase. If you sign up after this, great. If you don't, then expect nurturing emails over the next few weeks until you come back and get the box for your dog.
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”