Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.

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Claire's and Emmy's thoughts: First off, every one of these boxes helps other dogs in need, which is just so incredibly awesome and something you can feel good about. Barkbox donates 10% of profits to different shelters and rescues in the US and Canada; Dapper Dog donates $1 per box different rescues, shelters, and other pet organizations; and PupJoy donates $2 from every subscription box to the Bissell Pet Foundation, which works with rescues to provide resources for pet adoption, spay/neuter programs, microchipping, and foster care. Yay for giving back!
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Before meeting Kim and Kalee, I was struggling with my fitness goals. I would start out strong, but I just didn’t stay on track. With their motivation and support, I have not only stayed on track myself, but now I’m helping others reach their fitness and health goals! I’ve never felt or looked better, and I love being a part of their coaching team! Carrie Scott
I would be interested in a comparison between the companies that donate to shelters/rescues about the cost compared to donation rate. That has a big impact on my decision of which company to use. Currently we subscribe to Rescue Box. My border collie/aussie/whoknowswhat mix destroys most of the toys in minutes, but she has such fun doing it we don’t mind. We just make sure we are watching so she doesn’t swallow anything she shouldn’t. I have 7 dogs and they all find something they want in the Rescue Box. It’s a great day when a box arrives each month no matter what.
Fine Print: PupBox can be ordered for adult dogs too, but while PupBox for puppies is customized based on your dog’s size and age, for full-grown dogs, you won’t be age customized. Another cool thing about PupBox is that is customized way beyond just size. Pupbox also asks for information on your dog’s coat length and environment (city vs. country) so that they can really provide a customized experience.
Beyond streamlining outgoing communications to customers, Narvar also simplifies incoming feedback so the BarkBox team can better understand how their customers really feel about their experiences. “It feels great when you see the good, and it breaks your heart when you see the bad,” Snowden says. “But most importantly, we’re seeing it at all. We analyze the Narvar survey feedback every single month, which gives us the opportunity to improve our customer experience in a way we couldn’t before.”
That’s not because Reggie doesn’t like it. It’s actually his favorite. I’ve spoiled our dog with more toys than I care to admit, but he regularly trots up to me with the Hol-ee Roller for a game of fetch. I’d learned about the ball from friends we’d dog-sat for; their two Shih Tzus were always dropped off with one apiece. Yes, two dogs, two toys. It was easy to see why the pups didn’t want to share: The Hol-ee Roller is a hybrid bouncy ball and chew toy, with big holes that make it easy for smaller mouths to catch and grip and fling about. The rubber is durable but not inflexibly hard, so errant tosses aren’t a breaking hazard, and the ball’s squishiness absorbs its own noise and shock, which is nice news for your downstairs neighbor.
When I first signed up for BarkBox, I was an excited first-time puppy owner. I loved my dog and I wanted to give him the best of the best, and BarkBox was an excellent way to do that. I love knowing that I'm giving my dog top quality treats, and I never have to worry about running out because I get two bags each month. Being a first time dog owner, I also didn't realize how valuable the auto ship toys would be! While my dog doesn't usually tear through toys, he will rip holes in them to get squeakers out or chew a hole in them. I never have to worry about replacing toys because I know he'll be getting another BarkBox soon.

We hand select our toys with power chewers in mind. We could get all nylon super tough toys that are close to indestructable, but we know and understand that even tough chewing pups don’t always love the hard, extra durable toys and we want your pup to enjoy their goodies! So we search for extra durable products that your pup will love and that will last longer than your average plush toy.


The Barkbox team uses product testers like Scout, (That dog is positively adorable!) an 18-month old Miniature Schnauzer to select products. The products are 100% organic and made from highest quality ingredients. (The ingredients and products are a real treat for my dogs and they are unusual too, once we even got a non-alcoholic dog beer called Bowser Beer in our June 2013 box.)
Bark & Co is the handiwork of Matt Meeker, Henrik Werdelin and Carly Strife. Brought together by their love of all things canine, these three launched Bark & Co’s first product, BarkBox, with little thought as to how popular it was going to be. BarkBox is a subscription e-commerce and content company for dog-lovers. As BarkBox grew, so did their understanding of the loyal dog parents that loved their monthly box of goodies. The success of the box led to the creation of Bark & Co, a company that is dedicated to building products that foster the health and happiness of dogs everywhere.
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Since your dog is pretty much going to always love what you give them, ultimately choosing a dog subscription box is all about what ***you*** want. If you're someone who loves a theme and wants treats and toys at an affordable price, BarkBox is for you. If you want a mix of treats, toys, and wearables for your pup, then The Dapper Dog is a pretty solid bet. If you're someone who loves customization for a great deal, then PupJoy could be up your alley.
Doggie Lawn is definitely one of those services that you had no idea you needed. The company will deliver a patch of all natural real grass to your pup once a month for a maintenance-free way to get your dog to do his business. Perfect for working dog moms trying to train their fur baby, these units smell like real grass (unlike potty pads or faux grass).
I have been subscribed to Barkbox for over a year and will be a customer of theirs forever. Their customer service is one of the best I've ever experienced. My dog never liked toys, but I ordered him a Barkbox and now he actually plays with toys! I'm so happy that I found this company because my dog gets so excited every time he sees me bring inside the Barkbox. The box is also a great value.
There are few things that make your dog happier than a new toy. Whether it's a toss Shop fetch toy, a squeaky toy, a dog chew toy or bone or anything else, you can count on your dog wanting to play. Using dog toys to play with your dog is one of the best expereiences of being a dog owner, so it's important you return the favor and get your dog a toy that he loves -- and one that will last.
“When you tell customers when they should expect their shipments, they’re pretty good at holding you accountable to that,” Snowden says. But the homegrown fulfillment solution BarkBox was using made it difficult to communicate with customers when delivery information changed, and nearly impossible to get timely feedback when something went wrong. In the event of a delay, the information might not reach the customer until it was too late, and worse still, the customer would oftentimes reach out to the carrier’s customer support to get help. “The carriers of course do everything they can, but we as a brand lost the control over that experience,” Snowden says.

The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey.  Quotas are set to ensure a reliable representation of the U.S. population 18 and over.
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