Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.

I love coming home and seeing the BarkBox on my porch. My dog, Duke, also loves it when he sees me bring it inside. It's the highlight of the month for Duke. He'll stare at it, because he knows what it is, even though he can't open it. He loves all the toys, and all the treats that he receives. I have not received a treat bag yet that he wouldn't eat. And the customer service is the best on the planet. I'm very happy with being a BarkBox customer!
Based out of New York, New York, BarkBox is a subscription-based online service where members receive monthly surprises for their dogs, consisting of all-natural treats, hygiene products, and toys. The service is for dogs of all sizes, including puppies, medium-sized adults, or even large breeds such as Great Danes. As such, BarkBox carefully crafts each of your monthly boxes to your specific dog’s size—and because you never know what you’re going to get, each of the 4-6 items you receive will always be a surprise.
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What you get: With PupJoy, you’ll get a curated box of premium, artisan dog goodies delivered straight to your door. All you need to do is personalize your plan based on your dog plan, choose a box type (treats, toys, or both), specify your treat or toy preferences, choose your dog size, and then select a frequency. This is by far the most specific and detailed monthly dog subscription box out there.
I’ve had Bark Box for several months now. I purchased the “extra toy option” and with that we still only receive 3 toys every month and 2-3 treat. It’s not 4-6 toys. Wish it was. My dog is under 20 lbs. not sure if that would make a difference. I love their monthly themes! A surprise for me as well as I look forward to seeing what it is for the month.

But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
The box contains only healthy treats and chews made in the United States and Canada with just high-quality ingredients. All the ingredients are free from wheat, corn, and soy. On top of that, you have the option of allergy-friendly boxes when you order for them. Just the low cost makes Barkbox worth it and a great idea. You positively get more than the worth of your money in your monthly BarkBox with some bonus toys included. You get hidden balls or smaller toys inside the toy as soon as the original toy is destroyed.
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We did recently switch warehouses in July and in doing so it caused a hiccup in our system with some boxes. So some of our boxes were a little bit delayed. We are more than happy to make sure that you get that July box and check into the tracking more for you and turn this around. Then going forward I want to ensure you and your pack that you shouldn't have any further trouble with boxes. That was just due to our warehouse move for the month of July. Then your box for this month should be there in no time at all. Our official shipping date monthly is on the 15th! We would love to double check this for you and give you more specifics. Please just email us directly at Lindz@barkbox.com and we can look into this for you and get your July box all taken care of.
Larger dogs and heavy chewers need a toy that will hold up to their sharp teeth and strong chewing — that is exactly what the KONG Extreme Dog Toy provides. Constructed from an ultra-durable black rubber compound, this chew toy is virtually indestructible, and one of the top recommended toys by vets and dog trainers. It also earned the approval of our test dogs!
I love barkbox ! We switch [sic] from petbox to here because we heard they offered much more variety ! Which they definitely did ! Amazing way of trying new products out for your pup big or small . It’s like Christmas every month for my Lhasa apso when the mailman delivers his barkbox ! Again worth it for the money! — Maddie R., Influenster.com, 6/17/2015
Absolutely love barkbox! I just signed up for my chocolate lab and I am very impressed! Great quality toys and adorable treats which my dog LOVES. He just got his first box today and he’s been carrying around his little stuffed bird all afternoon, he is obsessed! I was also very impressed with how fast it was delivered! I ordered it Sunday night and received it Wednesday, and it said it wasn’t going to come until July 2nd! So I was very happy about that and so was my sweet boy. I will definitely recommend barkbox to anyone who has playful pups! I will also continue to be a regular customer! :)
Bone (pit bull, 40 pounds, 6 years) loves to retrieve and chew tennis balls, but tears into them within minutes. The Chuckit Ultra Ball in medium is the same size as a standard tennis ball but made entirely of rubber. It’s much more difficult to chew through, so she’s able to chomp on it for a while (with supervision); the balls have lasted for up to a year. Plus, the Ultra Ball is bouncier on turf than most tennis balls, which makes for more stimulating games of fetch. The bright orange hue makes it easy to spot—even in tall grass. And the Ultra Ball floats in water, so she can fetch it from a lake, too.
“Bling has always been our little princess. Barkbox has just made her more royal. It is so amazing to know that someone out there cares for your dog as they take pains to give an apt theme and customize it. We’ve always taken care to feed her high quality products and Barkbox offers much more than satisfaction in this area. They even send hygiene products occasionally which we sometimes re order from the Barkshop.”
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While many of these toys will keep your pup busy on his own, you still want to spend plenty of quality time with your furry friend, and we have just the selection of rope toys and balls you can play with together. For example, our Multipet Nuts for Knots is the best of both worlds – a ball made out of rope with a handle for tug of war. You can play until your arm gets tired, because it’s doubtful your pup is going to give up first! If your dog loves to play fetch, we have everything from tennis balls to indestructible balls that glow-in-the-dark. We even have ball launchers that will send the ball hurling in the air, causing him to run even farther – perfect for the dog park or anywhere your dog has plenty of room to run.


I first signed up for back box 4 months ago when they were running a special. I signed up for the 6-month bark box and did not read the VERY small, fine print that they had on the sign up which I was under the impression I would get a bark box every 6 months, and pay for them every six months when they ship it. Unfortunately, the small print stated that it was 1 box every month for 6 months and that the price would increase after the first month.
KitNipBox is a monthly subscription box just for cats. Each month, expect a themed selection of toys and treats for your kitty! None of the food products in the box are made in China, though some of the toys may be. There is a “no treat” option for cats with allergies and food sensitivities, too. All KitNip Box toys are thoroughly assessed for quality and safety by the KitNip Box team.
Just got my first BarkBox and I’ve got to say, I’m very surprised with the quality of the treats and toys that filled the box. I decided to give the product a try because it was only $5 for my first box thanks to @influenster! You have to subscribe to receive the box at normal price after the first discounted one. They have multiple options to how often you want to receive a box and how many items you want it filled with. They have themes for each box they send and it’s fun how it’s always a surprise. We received the #PupstateOrchards themed box and I loved how they had the option to choose what size size dog you have so that they can match the treats and toys to the correct size dogs. I was skeptical at first that I even cancelled the subscription as soon as my order for my first one was put in but after I received the box, I was sure to go back in and resubscribe. Way to go guys! You found Another happy customer! My dog loves the toys and finds the treats delicious! We both Can’t wait to get the next BarkBox. I wonder what theme Will be? Keep it coming! #influenster #pupstate #barkshop #germanspitz 🐶📦
The Barkbox team uses product testers like Scout, (That dog is positively adorable!) an 18-month old Miniature Schnauzer to select products. The products are 100% organic and made from highest quality ingredients. (The ingredients and products are a real treat for my dogs and they are unusual too, once we even got a non-alcoholic dog beer called Bowser Beer in our June 2013 box.)
Emmy dislikes: All the toys were stuffed, which means I knew they'd be dead meat within hours. BUT thats not Barkbox's fault, it's mine — I didn't realize that you can upgrade to a "heavy chewer" box with toys of varying durability for free, or step it up a notch and order a "super chewer" version of the Barkbox for an additional $8–$10 a month, depending on your subscription plan, with extra-durable toys that have been tested on freakin' WOLVES. Regardless, I don't mind giving Tico stuffed toys every so often, because he has a lot of seemingly satisfying fun entertaining himself by pulling them apart, and he's not the kind of dog who eats non-edible things (thank god).
But as much as this is a place for dogs, it is clearly also meant to be a space for their human companions to enjoy well, tapping into the documented trend among consumers looking to spend more on experiences—especially those that photograph for Instagram well—these days. The park will be putting on a number of events, at least twice weekly, including “Downward Dog Yoga” and “Okto-Bark-Fest.” The park will also host some of Bark’s existing programming already held routinely in other cities, such as the Open Bark Night comedy show.
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