In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
“Bling has always been our little princess. Barkbox has just made her more royal. It is so amazing to know that someone out there cares for your dog as they take pains to give an apt theme and customize it. We’ve always taken care to feed her high quality products and Barkbox offers much more than satisfaction in this area. They even send hygiene products occasionally which we sometimes re order from the Barkshop.”
My Mastiff, Thor, and his pitbull sister, Brinley, anxiously await their monthly BarkBox as soon as I tell them it's been shipped. The treats are nutritious, I use some of them in my puppy training classes. Thor commandeers the toys but gradually lets his sister play with them. Most of them hold up very well, lasting for several months. For a heavy chewer like mine, this is a testament to their quality.
We started this whole operation to serve the people who are just like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the bathroom. Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we know we love them.