BarkBox—the world’s largest subscription service for pets and their people—is changing all that with its monthly box of themed goodies, treats, and toys. With more than 50 million items shipped worldwide, they’ve taken a serious bite out of the pet supply market—and these self-described “crazy dog people” show no signs of easing up. Their passion for pups and the folks that care for them shines through at every brand interaction, from their #BarkBoxDay Insta hashtag to their email ‘pup-dates’, and the loyal community they’ve built reflects that customer-centric M.O.
I ordered Barkbox when they were having their $5 promotion. When we got the box, my dogs liked the treats, but destroyed the toys in less than an hour. For $5, I wasn't complaining. Before I could cancel (only days after I received my first box) they charged my card $25. I called and expressed how unhappy I was with the box, and I no longer wanted to receive them. They would not refund my money. I just got my second box that I paid for weeks ago, and it's the same deal. They like the treats, but I can go buy better toys from Walmart for less. I was told it would be cancelled after this box, and I really hope that's the case. It's not worth $25...
PawPack is one of those subscription boxes that simply has it all. Each month, your pup will get a box filled with all kinds of goodies including the healthiest all-natural treats and chews made with real meat and wholesome ingredients (and from small businesses!) Not only are the edible treats nutritional for your four-legged friend, but the company strives to choose all items that are organic and eco-friendly to give back to not only your pet, but also the environment. Now that’s a mission we can get behind!
"Wigglebutt Box is a premium monthly subscription box for your best friend - your dog! Each box includes a minimum of 2 dog toys, 2 full size treats*, a dog related gift for you (the "pawrent"), a seasonal bandana, plus a bonus roll of poop bags. *Edibles contain no soy, corn or wheat - and are made in the US, Canada, Australia, Holland or New Zealand. 3 month discount; $32/box, 6 month discount; $27/box, 12 month discount; $25/box (save $120)! Free shipping is included. Wigglebutt Box gives back to various dog related rescues and charities. Your purchase is not only appreciated by us, but also by pups still waiting for their forever homes."
I subscribed to Barkbox last Dec and continued it for 3 months. I have a chihuahua who loves treats, but I don’t feed her treats in such large quantities. My boxes always included some sort of sausage bar which she loved, about 2-3 large bags of treats and 1-2 toys. The treats were too much; in fact, we still have a few bags despite cancelling a few months ago. The “squeaky” toys were ok, but they were pretty cheap and didn’t last. For the monthly cost of the box, “we” were better off saving the $$$ and applying it to better toys and treats in smaller quantities. I can see this box being better for consumers with larger pets since they eat much more than a chihuahua. Every 5 lbs a dog gains is equivalent to a human gaining 20!! If we fed our beloved pet “all” the treats they were sending, she’d turn into a chunky monkey and it would be very unhealthy for her. So, the box, in my humble opinion, is better for larger dogs who can eat more treats with less repercussions.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”