“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
So what's the best way for a Slickdealer to get a BarkBox subscription? My recommendation is to sign up for the 12 month plan to lock in the $21/box price. Skip months when you've got too many toys, and feel at ease knowing you can cancel at any time. Basically, for the price of two generic toys from the pet store, you can get a themed box of curated goodies for your favorite fur baby.
Many of your dog's toys should be interactive. Interactive play is very important for your dog because he needs active "people time." By focusing on a specific task, like repeatedly returning a ball, Kong® or Frisbee ®, or playing "hide-and-seek" with treats or toys, your dog can expend pent-up mental and physical energy in a limited amount of time and space. This greatly reduces stress due to confinement, isolation and/or boredom. For young, high-energy and untrained dogs, interactive play also offers an opportunity for socialization and helps them learn about appropriate and inappropriate behavior, such as jumping up or being mouthy.
Pup-people with questions about BarkBox can now choose to privately and playfully interact with a dog (in lieu of a human) via direct messages on Twitter, and get information via a series of awesomely punny puppy questions that BarkBox built using Reply.ai. BarkBox’s chatbot (or dog bot) is as quirky as you’d imagine. It answers frequently asked questions and helps customers find the right BarkBox for their dogs by guiding them through some tail-waggingly fun questions. If the dog bot can’t fetch an answer, Zendesk Message detects this and hands the question off to a trained BarkBox support agent to resolve.
PupJoy also earned big points with us because their mission is to do good and make a significant difference. They support the little guy by sourcing from small suppliers who are focused on creating quality, responsible products, they give a lot more to charity programs – almost 50% – than other subscription box companies, and they have also fostered a community of dog lovers like you, who together are capable of doing some good and making an impactful change.