With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.

With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers. 
Subscriptions seem to be on autorenew. Right now, I pay for a year at a time. I can't remember if there is an option to pay for a month at a time or not. I am thinking not. Subscribers set up an account and from there, you can cancel if you desire. That option appears to be easy to figure out and not hidden like some autoship companies. The one thing I did not like is not getting a notification of when it was time for my yearly subscription rate being charged to my credit card. It's possible there was an e-mail but if there was, I didn't see it. I realize it is my responsibility to keep track of that. I do not know if it is possible to cancel mid-subscription if, heaven forbid, something would happen to my dog. I have to think it's possible as getting a new BarkBox could be painful shortly after losing a pet.
I love barkbox ! We switch [sic] from petbox to here because we heard they offered much more variety ! Which they definitely did ! Amazing way of trying new products out for your pup big or small . It’s like Christmas every month for my Lhasa apso when the mailman delivers his barkbox ! Again worth it for the money! — Maddie R., Influenster.com, 6/17/2015
I ordered Barkbox when they were having their $5 promotion. When we got the box, my dogs liked the treats, but destroyed the toys in less than an hour. For $5, I wasn't complaining. Before I could cancel (only days after I received my first box) they charged my card $25. I called and expressed how unhappy I was with the box, and I no longer wanted to receive them. They would not refund my money. I just got my second box that I paid for weeks ago, and it's the same deal. They like the treats, but I can go buy better toys from Walmart for less. I was told it would be cancelled after this box, and I really hope that's the case. It's not worth $25...
We did recently switch warehouses in July and in doing so it caused a hiccup in our system with some boxes. So some of our boxes were a little bit delayed. We are more than happy to make sure that you get that July box and check into the tracking more for you and turn this around. Then going forward I want to ensure you and your pack that you shouldn't have any further trouble with boxes. That was just due to our warehouse move for the month of July. Then your box for this month should be there in no time at all. Our official shipping date monthly is on the 15th! We would love to double check this for you and give you more specifics. Please just email us directly at Lindz@barkbox.com and we can look into this for you and get your July box all taken care of.
I was hesitant at first about giving BarkBox a try. There are some pretty negative reviews out there, but I really believe you should experience things yourself and take people's opinions with a grain of salt. I subscribed to BarkBox on 9/16. I used a promo code to get my first box of $10.50. The box shipped incredibly fast! Things typically take longer than expected to get to me in Hawaii but I got my first box on 9/21. The theme is adorable, and the toys are fun. One of my dogs is more rough with toys, so we'll see how well they hold up, ha. I'm more excited about the high-quality treats! I usually spend more than $20 a month on my dogs, so this is a great deal for us.

Membership at BarkPark encompasses one dog and up to two humans. (Bark suggests “each dog to come with his/her two favorite humans, so bring a friend, a coworker, or a hot date.”) Memberships will go on sale in mid-August, and pricing is tiered at daily ($19), monthly ($48), and season passes ($78). Discounts are available for multi-dog homes and local Nashville businesses. Events held at the park, like the comedy show and yoga meetups, are free to attend for all members.
While many of these toys will keep your pup busy on his own, you still want to spend plenty of quality time with your furry friend, and we have just the selection of rope toys and balls you can play with together. For example, our Multipet Nuts for Knots is the best of both worlds – a ball made out of rope with a handle for tug of war. You can play until your arm gets tired, because it’s doubtful your pup is going to give up first! If your dog loves to play fetch, we have everything from tennis balls to indestructible balls that glow-in-the-dark. We even have ball launchers that will send the ball hurling in the air, causing him to run even farther – perfect for the dog park or anywhere your dog has plenty of room to run.
Play a game of tug-of-war with your best friend when you throw a rope toy at his or her feet. With a large selection, featuring Multipet and Rascals® brands and styles ranging from simple woven-cotton rope toys with large knots on either end, to exciting figure 8s and ropes with three knots, your dog will want to play with you for hours. As an added bonus, chewing on rope toys helps keep your canine's gums and teeth clean and healthy.

My Mastiff, Thor, and his pitbull sister, Brinley, anxiously await their monthly BarkBox as soon as I tell them it's been shipped. The treats are nutritious, I use some of them in my puppy training classes. Thor commandeers the toys but gradually lets his sister play with them. Most of them hold up very well, lasting for several months. For a heavy chewer like mine, this is a testament to their quality.
What you get: With LootPets, you’ll get fun dog toys and delicious treats (valued over $50) delivered to your door every month. But there’s a twist – each item in your box is themed based off of popular movies like Lord of the Rings, Star Wars, Marvel movies, and other fun and geeky things! And don’t worry, there’s a Loot Crate for geeky humans too.
I have a yellow lab named Lola. I signed up for bark box and have never been disappointed with anything that the service has to offer. In the three boxes that we have gotten thus far, there have been some toys that Lola won’t play with. When I called bark box, they sent replacement toys for Lola, and asked that I donate the other toys to a shelter. I have nothing but praise for this company. Anyone thinking about signing up for this service, remember this, you just can’t go wrong with bark box.
I ended up canceling my subscription. I was guaranteed replacement toys for my pup, a free toy for his birthday month and July’s Barkbox, and somehow they lost all three packages. They assured they would replace them, then canceled them without telling me. I only found out because I asked two weeks after the last conversation. There are so many options out there, shop around and stick within your country!
I ordered my first box a month ago. They refunded me and promised 4 free boxes....however....I have been told they moved their warehouse and things didn't go well. Then they said my box was built and ready to go...but it hasn't. The cute stuff they say only makes me angrier. I am not a child and it is unacceptable to not provide results. I am out to find another service for my dog...cause this one stinks

When we went to meet (and ultimately take home) our rescue mini-schnauzer mix Reggie a year and a half ago, we took four things with us: a collar and leash, a small plush hedgehog, and this weblike rubber ball. The plush hedgehog is now a flat hedgehog — like most dogs, Reggie takes great pride in disemboweling his stuffed toys — and the leash and collar are a little worse for wear, but the Hol-ee Roller rubber ball is still going strong. In fact, it looks pretty much new.
- Exclusions: Hill's Pet Nutrition food and treats (Hill's Prescription Diet, Hill's Science Diet, Hill's Ideal Balance and Hill's Bioactive Recipe); Petsafe Brands (PetSafe, SportDOG, ScoopFree, Pup-Pee Solutions, Piddle Place, Radio Systems, Gentle Leader, Premier Pet, Solvit' and Simpsons Adventure); PetcoOne and WholeHearted Memberships, Repeat Delivery orders and subscriptions; out-of-stock items, prior purchases, Donations, Petco Gift Cards and eGift Cards and applicable taxes. Additional exclusions may apply and will be noted on the Product Detail page and/or Shopping Cart.
There are no serious flaws in the company’s services apart from the fact that, currently, it is not possible to customize a multi-pet box. Also, the company doesn’t yet have a Meowbox monthly subscription box just yet. Again, the subscription auto-renews so it is essential to cancel when you no longer want the services and on time. Failure to do this auto-renews your subscription.
I'm actually pretty sure that BarkBox charged me for a box that I haven't received...oh my, the thought of trying to get that refunded makes me sigh. I've tried the cute route, I might need to be a little more adult about this communication. For my pups, I'm going to try another toy delivery service, or simply buy toys through Chewy or hey, even the local pet supply store! Novel idea! Support local businesses!
I'm actually pretty sure that BarkBox charged me for a box that I haven't received...oh my, the thought of trying to get that refunded makes me sigh. I've tried the cute route, I might need to be a little more adult about this communication. For my pups, I'm going to try another toy delivery service, or simply buy toys through Chewy or hey, even the local pet supply store! Novel idea! Support local businesses!
So instead, BarkBox use this as a retention opportunity. Co-founder Matt Meeker started the service because his 150 lb. Great Dane kept destroying toys designed for smaller dogs. By designing boxes for different dog sizes, customers are more likely to get treats and toys that are tailored to their pet in the very first box. Therefore, they will continue to order.
Reviews from She Speaks and Influentser speak to the indestructibility of this toy. They also recommend freezing the toy with peanut butter filling as a refreshing summer treat. Our own testing revealed that even the smaller size of this toy was surprisingly durable and it was great for games of fetch. Our test dog couldn't get enough of the KONG Extreme Dog Toy's bouncing action, and the toy remained intact against her sharp puppy teeth.
Bonus — If you’re gifting a BarkBox subscription, you can surprise your recipient with a Double Deluxe BarkBox. That means, in their first BarkBox, they’ll get DOUBLE the number of toys, treats, and chews than a regular BarkBox – that’s FOUR toys, FOUR treats, and TWO chews! It’s a one-time $19 upgrade to make a wow-worthy Christmas gift of two boxes worth of dog goodies, followed by regular BarkBoxes for the rest of the subscription. Click here to give a BarkBox.
On the 20th, I filled out a support ticket to find out what was going on and was told there are delays this month due to a change in location of their warehouse. Now, wouldn't you think the company would send out a communication to its client base at the beginning of the month letting them know there may be delays this month due to a new location for their warehouse?
Hey Bonita and Bernie! Thanks so much for your kind words and for the rating! We are so happy to hear that we are bringing so much happiness to you, Bernie and the pups at Daycare as well monthly! In the meantime if you guys need anything at all going forward please don't hesitate to let us know. We are always happy to help at any time and spoil Bernie and the daycare pups more!
Doing right by the customer is of the utmost importance to the BarkBox team—even a minor communication slip-up can permanently damage a relationship. Because of this, BarkBox has invested heavily in their customer service team—the “Happy Team”, as they call it—to proactively manage issues and keep every customer satisfied, even when logistical hiccups arise.
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