Giving your dog a new toy is an exercise in natural selection. No matter how cute or pricey it is, there’s some chance that your pup will ignore the new plaything or rapidly tear it to shreds, either way leaving it for dead. Here we present the survivors: the toys that our pups have verified to be good for hours, or even years, of play that’s engaging, ferocious, and cute.
In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
I really love the BarkBoxes that come to the door. It really has good treats and cute toys for our fur babies. There is two things I would change. 1. Months with holidays given the option to choose holiday toys or regular. Like Christmas, Thanksgiving, Easter, 4th of July... etc. I would choose the holiday every time. 2. On the birthday months, you sent out a email asking about the birthday cake treat. I wished it would have arrived before the birthday, instead of 5 days later. It was disappointing.
“It’s a fun surprise for me and the pups,” said owner Seton. “There’s always something for both my dogs. Walter goes through a toy a week, so the new toys that come every month are always a big hit. And Lily gets to enjoy the treats. It keeps my treat supply well stocked; I think I’m out of treats and then remember I have some in the pantry squirreled away from last month’s box.”
Like several corporate replies to others' reviews, I also have been informed by corporate that a "hiccup in the warehouse" is delaying August orders. Zero information was provided by the company up front to explain this problem. I attempted a chat with customer service last week only to discover that there is no chat. I had to leave a message, which wasn't returned. Then I emailed customer service about an ETA. That prompted a corporate reply with the as-now-standard "hiccup in the warehouse" explanation. I was told our August box is "still on the way." That doesn't answer my ETA question.
Some months come with a comic strip, a treasure hunt, or a fill in the blank activity that you can take a shot of your dog with and share on social media. The option of being able to connect and meet new friends with the use of special hashtags every month is great. You’ll have so much fun with other pet parents showing off their pups and monthly goodies!
Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
I love barkbox ! We switch [sic] from petbox to here because we heard they offered much more variety ! Which they definitely did ! Amazing way of trying new products out for your pup big or small . It’s like Christmas every month for my Lhasa apso when the mailman delivers his barkbox ! Again worth it for the money! — Maddie R., Influenster.com, 6/17/2015
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”