Within the next few years, 3.6 billion people will use messaging apps—that’s about about half of humanity. It’s hardly a surprise that brands are scrambling to gain a toehold on these popular channels. Both Facebook and Twitter have seen the demand and they’ve recently created tools to help businesses interact with their customers more effectively over their respective apps.
We hand select our toys with power chewers in mind. We could get all nylon super tough toys that are close to indestructable, but we know and understand that even tough chewing pups don’t always love the hard, extra durable toys and we want your pup to enjoy their goodies! So we search for extra durable products that your pup will love and that will last longer than your average plush toy.
Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
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I have always looked forward to the monthly boxes, as well as my pups. However, my recent experience will cause me to never use your service or recommend to others. The cancellation policy and what seems to be a trend of complaints, was a three month process. My dogs' last box contained treats that made them quite sick. Two of my three dogs were up all night vomiting and diarrhea. I’m not sure I would have made the connection to the treats until an email from BarkBox today. They have never reacted to what you are saying was a mislabeled “included barley” response.
Beyond streamlining outgoing communications to customers, Narvar also simplifies incoming feedback so the BarkBox team can better understand how their customers really feel about their experiences. “It feels great when you see the good, and it breaks your heart when you see the bad,” Snowden says. “But most importantly, we’re seeing it at all. We analyze the Narvar survey feedback every single month, which gives us the opportunity to improve our customer experience in a way we couldn’t before.”
With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers.