For $20 a month, dog owners get a box of predominantly Bark-branded toys, treats and chews. Boxes are arranged around a theme, which run through the choice of treats, toys and package inserts. This month's holiday-themed box had Howliday Spectacular Dancer tug toys and Holly, Jolly, and Gabe squeakers. The boxes have cartoons to entertain pet parents, as well as an insert with a number they can text to buy their favorite items.
“My mother has two medium sized dogs and regularly subscribes to barkbox. I was reluctant as the themes and treats according to me, did not suit my little Bella. My mother said that Barkbox takes the size of the dog into account and urged me to take a look at a few reviews and subscribe. I did and was hugely surprised as Bella’s box had an entirely different theme! She loved everything in the box.”
The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.