The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.

Surprise My Pet rounds out our top three best monthly dog box subscription boxes as a newcomer that’s already making a paw print among its competition. Launched in early 2015, Surprise My Pet stands out for its unique features, namely its paw for paw guarantee — if your dog is totally uninterested in one of the products, you can email them, and they’ll send you a replacement item for free. 
1.5 weeks later I get a plastic puzzle toy in the mail. I'm confused, I thought I was supposed to be getting a plush replacement (my pup LOVES plushes) I feel bad for asking a fourth time, but honestly I pay $25.00 a month for this box. So I ask about the replacement plush, as nicely as possible and am told they don't send out the same types of toys if my dog is just going to destroy them quickly, but they'll send me out a plush anyway, even though they don't usually do that."
When I first signed up for BarkBox, I was an excited first-time puppy owner. I loved my dog and I wanted to give him the best of the best, and BarkBox was an excellent way to do that. I love knowing that I'm giving my dog top quality treats, and I never have to worry about running out because I get two bags each month. Being a first time dog owner, I also didn't realize how valuable the auto ship toys would be! While my dog doesn't usually tear through toys, he will rip holes in them to get squeakers out or chew a hole in them. I never have to worry about replacing toys because I know he'll be getting another BarkBox soon.
Reviews from Top Dog Tips and Gizmodo named this toy one of the top dog toys on the market. In our own tests, the StarMark Bob-A-Lot came in a close second to the Wobble Wag Giggle Ball. The Bob-A-Lot has the benefit of dispensing treats and dogs loves its wobbling action, but the Wobble Wag Giggle Ball doesn't need to be refilled in order to keep your dog's attention.
Absolutely love barkbox! I just signed up for my chocolate lab and I am very impressed! Great quality toys and adorable treats which my dog LOVES. He just got his first box today and he’s been carrying around his little stuffed bird all afternoon, he is obsessed! I was also very impressed with how fast it was delivered! I ordered it Sunday night and received it Wednesday, and it said it wasn’t going to come until July 2nd! So I was very happy about that and so was my sweet boy. I will definitely recommend barkbox to anyone who has playful pups! I will also continue to be a regular customer! :)

“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Thanks so much for your review and for making us aware. We are so very sorry to hear that the treats didn't work out. Our main priority is for your pup to be happy and healthy. So we are so sorry that wasn't the case with those. We are more than happy to look more into this for you and we hope to get an update on how your pup is doing! We would also love more info on these treats if you still have them! Please email us directly at Lindz@barkbox.com so we can make sure your pup is okay and to get more info on the treats!

The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey.  Quotas are set to ensure a reliable representation of the U.S. population 18 and over.
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