Because of the way people relate to their pets now (about 44 percent of millennials alone consider their pets as “starter children”), Bark is able to captivate two major audiences: dog owners and dog people. “Our audience is just people who love dogs,” said Stacie Grissom, head of content. “We start conversations about dogs and form relationships with people around dogs in general. And 85 percent of our content doesn’t even mention BarkBox specifically.”
The Sprong feels soft and bounces and squeaks, and it’s one of the only toys that have consistently kept the attention of my dogs (Ziggy and Lily, Chihuahua mixes, 11 and 12 pounds, 2 and 7 years, respectively). Other toys get shredded or elicit only a mild wag after a few weeks, but because the Sprong has no enticing stuffing to rip out and bounces in an irregular manner, it keeps the little pups on their toes. My toddler also steals the Sprong—all doggie toys are toddler toys. But big dogs, beware: The Sprong’s individual nubs are Chihuahua resistant (our pups have had the same Sprong for five years now), but they may not stand up to the stronger jaws of larger dogs.
With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers.