As a direct result of that feedback, BarkBox has implemented a new shipping upgrade program, which gives at-risk customers special incentives to put them back in the green. For every poor rating or dissatisfied review they receive, the BarkBox Happy Team reaches out directly to see how they can improve future deliveries for the customer. “Now it’s within our power to do something when customers are dissatisfied, whereas before we were essentially in the dark,” Snowden says. “It’s another touchpoint with our customers that we didn’t have before.”
I’m super impressed with how far BarkBox has come since our first time trying it in 2012, They were founded in 2011 (they were the first subscription box I ever heard of) and have the longest time, out of all of the boxes available, to perfect their box just for your dog. And that they did. As they put it, “Having shipped over 50 million toys and treats so far, we’ve learned a ton about what engages dogs.”
Here’s a breakdown of what to expect: -Love your dog but don’t need a BIG box of stuff every month? This is for you!Treat your pup for $9.99/mo delivered! -Receive at LEAST 1 bag of treats (all made in USA or Canada) and one toy – The retail value is always worth more than $10 AND we ship it free! No dealing with traffic going to the store and no more paying insane pet store pricing! -Access to secret deals and add-ons! Most important? Have something special for your pup every month like clockwork! -Shipping schedule: All boxes ship between the 20th and 25th of the month. No hassle cancellations, but you won’t want to. Your dog will be too excited each month
Claire dislikes: So Ruggie loves the Hippo, Trek Treats and the Banana Safari Snacks but tbh, I didn't even give her the lion toy because even though she would love it, toys with that kind of long hairy stuff make her gag. And maybe I'm being paranoid (new dog mom over here!), but that butcher's bone seemed kinda gross. I mean, it had a "no carpet" warning on it because it would leave stains, and if I can't have something on a carpet, why would I want the bone gunk all over her fur, which then would get all over her bed? Idk, maybe I'll give it to her as a puppy kindergarten graduation present and have her eat it in the kitchen.
So instead, BarkBox use this as a retention opportunity. Co-founder Matt Meeker started the service because his 150 lb. Great Dane kept destroying toys designed for smaller dogs. By designing boxes for different dog sizes, customers are more likely to get treats and toys that are tailored to their pet in the very first box. Therefore, they will continue to order.
We hand select our toys with power chewers in mind. We could get all nylon super tough toys that are close to indestructable, but we know and understand that even tough chewing pups don’t always love the hard, extra durable toys and we want your pup to enjoy their goodies! So we search for extra durable products that your pup will love and that will last longer than your average plush toy.