“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
“Bling has always been our little princess. Barkbox has just made her more royal. It is so amazing to know that someone out there cares for your dog as they take pains to give an apt theme and customize it. We’ve always taken care to feed her high quality products and Barkbox offers much more than satisfaction in this area. They even send hygiene products occasionally which we sometimes re order from the Barkshop.”
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When I'd initiate a chat on their website, or send an email, I was offered replacement items, then would receive an email two weeks later telling me the replacements were out of stock. Lately, every email has been talking about their new distribution center, but there has been a glitch and so things are delayed. The new distribution center was supposedly going to make things more reliable - uh, not true.
Hey Bonita and Bernie! Thanks so much for your kind words and for the rating! We are so happy to hear that we are bringing so much happiness to you, Bernie and the pups at Daycare as well monthly! In the meantime if you guys need anything at all going forward please don't hesitate to let us know. We are always happy to help at any time and spoil Bernie and the daycare pups more!
Earlier this year, Bark & Co (the company behind BarkBox and BarkShop started using Zendesk Message to manage their conversations from Facebook Messenger. BarkBox’s average response times decreased dramatically—from 60 minutes to 4 minutes—even as the number of conversations doubled. Today, the company is extending their support offering to Twitter Direct Messages to reach an even bigger audience with a unique and compelling experience.
Facebook in January prioritized user posts over brand and publisher content, leading to increased competition for ad inventory in the feed and causing CPMs to shoot up 122 percent year over year, according to AdStage data reported by Recode. Bark, the company behind BarkBox, is still using pet influencers with organic posts on social media. But it sees traditional media, especially TV, as a better deal than Facebook and a way to expose the company to a wider audience.
Emmy likes: The blue hippo toy is super durable and has a little slot where you can slip in some treats, which will keep Tico occupied for a wee bit when I leave the house. Also, wow: the appleberry treats smell like cinnamon cookies! (They're made from all-natural ingredients including applesauce, blueberries, honey, and cinnamon.) The jerky treats are "chippable," so you can break off just a little at a time, which is great for ~portion~ control or as training treats. Also, the "heavy chewers" box is just $5 more than the cost of a regular box, and it's customizable for common allergies; you can also email them if your pup's allergies aren't listed and they'll be happy to accommodate.
I would be interested in a comparison between the companies that donate to shelters/rescues about the cost compared to donation rate. That has a big impact on my decision of which company to use. Currently we subscribe to Rescue Box. My border collie/aussie/whoknowswhat mix destroys most of the toys in minutes, but she has such fun doing it we don’t mind. We just make sure we are watching so she doesn’t swallow anything she shouldn’t. I have 7 dogs and they all find something they want in the Rescue Box. It’s a great day when a box arrives each month no matter what.
What you get: If your dog is notorious for being a power chewer then this box is for you. In every box, you’ll get toys and treats that are specially tailored to dogs who chew A LOT. Plus they have a killer guarantee which states that if your dog destroys any toy that they ship within 14 days, you’ll get a rougher and tougher toy sent straight to your door at no extra charge.
Giving your dog a new toy is an exercise in natural selection. No matter how cute or pricey it is, there’s some chance that your pup will ignore the new plaything or rapidly tear it to shreds, either way leaving it for dead. Here we present the survivors: the toys that our pups have verified to be good for hours, or even years, of play that’s engaging, ferocious, and cute.
Emmy dislikes: All the toys were stuffed, which means I knew they'd be dead meat within hours. BUT thats not Barkbox's fault, it's mine — I didn't realize that you can upgrade to a "heavy chewer" box with toys of varying durability for free, or step it up a notch and order a "super chewer" version of the Barkbox for an additional $8–$10 a month, depending on your subscription plan, with extra-durable toys that have been tested on freakin' WOLVES. Regardless, I don't mind giving Tico stuffed toys every so often, because he has a lot of seemingly satisfying fun entertaining himself by pulling them apart, and he's not the kind of dog who eats non-edible things (thank god).
I ended up canceling my subscription. I was guaranteed replacement toys for my pup, a free toy for his birthday month and July’s Barkbox, and somehow they lost all three packages. They assured they would replace them, then canceled them without telling me. I only found out because I asked two weeks after the last conversation. There are so many options out there, shop around and stick within your country!
Worth every single penny. I literally can not say enough amazing things about BarkBox. First of all, and most importantly, my 3 dogs LOVE IT! Secondly, all of the toys are FUN, creative, and durable. You can buy seconds of ones your pup loves and seconds on treats as well. Thirdly! They have this really cool program where if your pup destroys something, you can post the aftermath on any social media, tag #destroyersclub and barkbox will give you credit on barkshop for some new toys!
My Luna loves her bark box we have gotten it for over a year now! She knows when the box comes that it’s for her, and she’s so possessive it super cute! She opens it all on her own, she’s a lab! The one month our box was late.. I contacted the company, and they not only put rush shipping on all her future boxes, but sent her ANOTHER box with extra treats inside! They seriously have the best customer service ever, and I haven’t had one problem since! Luna loves every single toy, and every single bag of treats she gets! I can’t rave enough about barkbox it is seriously the best way to spoil our baby girl without ever having to go to the store ourselves, or searching high and low for organic gluten free good for you treats! Because every month their treats they send are the HEALTHIEST for your fur baby! Anyways, they’re my favorite and we will never quit using bark box it’s so worth the money! BarkBox in the photo is Luna’s you basket.. and yes a lot of the ones she has gotten are DESTROYED #destroyersclub but she still has soooo many!!! Like I said best investment ever!
In November, Bark released its first major TV spot; airing on more than 25 networks including Animal Planet, Freeform and Lifetime, the 30-second spot was largely inspired by the user generated content that appears on social media feeds. The shoot took about 12 hours, while the shoot for a recent two-minute comedic video about dog moms during the holidays took about four days. The new sketch touches on what BarkBox videos often encompass: the weird dogs we live with and the funny things they do.
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of the U.S. population 18 and over.