With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
1.5 weeks later I get a plastic puzzle toy in the mail. I'm confused, I thought I was supposed to be getting a plush replacement (my pup LOVES plushes) I feel bad for asking a fourth time, but honestly I pay $25.00 a month for this box. So I ask about the replacement plush, as nicely as possible and am told they don't send out the same types of toys if my dog is just going to destroy them quickly, but they'll send me out a plush anyway, even though they don't usually do that."
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Me and Winne love bark box!!!!!! They have the most amazing customer service that I've ever dealt with. We had an incident were Winnie's barkbox got thrown over the fence and she shredded it and destroyed the whole box and treats. I contacted bark box and they sent us a new box without question. They were very personal and recommended I watch Winnie to make sure she didn't get sick from consuming all those treats and possibly shreds of the packaging. I've also contact them before this telling them that Winnie destroys every toy she received and they upgraded my account to extra durable toys with no up charge. She still shreds all the plush toys she gets but some of the other toys that aren't cloth she hasn't put a scratch on. In my box every month I receive 2-3 toys, 2 bags of treats, and some type of chewing treat like a bone. I also love bark box because all the products and treats in it are good for your dog. If you read the ingredients on the back there isn't any outrageous names that you don't know the meaning to. All the treats are so healthy. Literally one of the treat packages I got was dried sheep lungs and that was the only ingredient on the package. BarkBox
I think for the price, its worth it, especially since it costs equal if not less than going to the petstore and buying 5 items (two toys, two treats, one chew). Its delivered to your door and I feel like your pup would be more than excited upon getting it. The themes are cute and change every month which is great. You also get a little cake treat when it is around your dogs birthday which is also cute. You have the option and ability to add more products to your boxes every month too however it comes at an extra fee so keep that in mind if you want to splurge.
I subscribed to Barkbox last Dec and continued it for 3 months. I have a chihuahua who loves treats, but I don’t feed her treats in such large quantities. My boxes always included some sort of sausage bar which she loved, about 2-3 large bags of treats and 1-2 toys. The treats were too much; in fact, we still have a few bags despite cancelling a few months ago. The “squeaky” toys were ok, but they were pretty cheap and didn’t last. For the monthly cost of the box, “we” were better off saving the $$$ and applying it to better toys and treats in smaller quantities. I can see this box being better for consumers with larger pets since they eat much more than a chihuahua. Every 5 lbs a dog gains is equivalent to a human gaining 20!! If we fed our beloved pet “all” the treats they were sending, she’d turn into a chunky monkey and it would be very unhealthy for her. So, the box, in my humble opinion, is better for larger dogs who can eat more treats with less repercussions.
When we went to meet (and ultimately take home) our rescue mini-schnauzer mix Reggie a year and a half ago, we took four things with us: a collar and leash, a small plush hedgehog, and this weblike rubber ball. The plush hedgehog is now a flat hedgehog — like most dogs, Reggie takes great pride in disemboweling his stuffed toys — and the leash and collar are a little worse for wear, but the Hol-ee Roller rubber ball is still going strong. In fact, it looks pretty much new.
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”