The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Subscribers to BarkBox, the monthly delivery service that brings products tailored to your dog’s size and sensibility, snap photos or videos to post on social media of their dogs enjoying a fresh delivery. After all, nearly every piece of packaging and paper in the box reminds dog owners to use the hashtag #barkboxday—a trademark as consistent as their effort to infuse humor in every consumer interaction they have with Barkbox or parent company Bark.
The StarMark Bob-A-Lot treat-dispensing toy is the perfect solution if you're looking for a toy that exercises and feeds your dog at the same time. With a 3-cup capacity, you can fill this toy with your dog's kibble or a handful of his favorite treats to motivate him to keep playing with the toy until it is completely empty. Plus, adjustable openings on the top and bottom of the toy allow you to customize the level of difficulty to extend each play session to the max.
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of the U.S. population 18 and over.