Subscriptions seem to be on autorenew. Right now, I pay for a year at a time. I can't remember if there is an option to pay for a month at a time or not. I am thinking not. Subscribers set up an account and from there, you can cancel if you desire. That option appears to be easy to figure out and not hidden like some autoship companies. The one thing I did not like is not getting a notification of when it was time for my yearly subscription rate being charged to my credit card. It's possible there was an e-mail but if there was, I didn't see it. I realize it is my responsibility to keep track of that. I do not know if it is possible to cancel mid-subscription if, heaven forbid, something would happen to my dog. I have to think it's possible as getting a new BarkBox could be painful shortly after losing a pet.
With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
We started this whole operation to serve the people who are just like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the bathroom. Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we know we love them.