My dog, Cooper, has been getting boxes each month for over a year now. He started when he was four months old and the company has been helpful making sure his box is the best for his age and chewing stage. We have never been disappointed in the contents of a box. We just added a new puppy to the family and have already ordered her Bark Box. Now, both dogs will love going to the post office to get "their" mail.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
As a direct result of that feedback, BarkBox has implemented a new shipping upgrade program, which gives at-risk customers special incentives to put them back in the green. For every poor rating or dissatisfied review they receive, the BarkBox Happy Team reaches out directly to see how they can improve future deliveries for the customer. “Now it’s within our power to do something when customers are dissatisfied, whereas before we were essentially in the dark,” Snowden says. “It’s another touchpoint with our customers that we didn’t have before.”
If your dog is older, or maybe more of a couch potato, he may not be one to initiate play. This is where treat-dispensing toys come in. He’s more likely to get up and out if he knows a reward is waiting for him at the end. Our Planet Dog Mazee is a perfect choice – it’s a round ball with a maze built inside. Place some treats inside and he’ll be chasing the ball for hours figuring out how to get the goods. Classic Kongs are another popular item for pet owners. You can fill them Kong treats so your has to work to retrieve them. Or fill them with some peanut butter and bananas or some pumpkin and low-fat yogurt and throw them in the freezer for a refreshing summer treat.
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of the U.S. population 18 and over.