That’s not because Reggie doesn’t like it. It’s actually his favorite. I’ve spoiled our dog with more toys than I care to admit, but he regularly trots up to me with the Hol-ee Roller for a game of fetch. I’d learned about the ball from friends we’d dog-sat for; their two Shih Tzus were always dropped off with one apiece. Yes, two dogs, two toys. It was easy to see why the pups didn’t want to share: The Hol-ee Roller is a hybrid bouncy ball and chew toy, with big holes that make it easy for smaller mouths to catch and grip and fling about. The rubber is durable but not inflexibly hard, so errant tosses aren’t a breaking hazard, and the ball’s squishiness absorbs its own noise and shock, which is nice news for your downstairs neighbor.
With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
“When you tell customers when they should expect their shipments, they’re pretty good at holding you accountable to that,” Snowden says. But the homegrown fulfillment solution BarkBox was using made it difficult to communicate with customers when delivery information changed, and nearly impossible to get timely feedback when something went wrong. In the event of a delay, the information might not reach the customer until it was too late, and worse still, the customer would oftentimes reach out to the carrier’s customer support to get help. “The carriers of course do everything they can, but we as a brand lost the control over that experience,” Snowden says.
Of course, all of the boxes have been scrutinized through our eyes. While I don’t claim that everyone will agree with our assessment, we do have some pretty high standards. Chester and Gretel are strong chewers so toys have to be quality, or have some kind of special sauce, to last around this house; we live in Seattle – the land of high-end, boutique pet stores; and I’ve seen some of the highest-quality, cutting edge products available at pet industry trade shows. We are not easy sells so I feel like when we say a subscription box is good, it really is.
Keep your dog alert and fully engaged with a wide selection of dog toys. Choose from classic chew toys, plush toys, tug toys, bones and much more. There are various sizes of balls, with models that make noises or move erratically. There are also ball launchers, discs and squeaky dog toys. You'll find dog toys that resemble the furry critters or waterfowl that you come across on your hunts. Our dog toys span many kinds of materials, including soft plush, tennis ball material, natural rubber compound and stretchy weave.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
As a direct result of that feedback, BarkBox has implemented a new shipping upgrade program, which gives at-risk customers special incentives to put them back in the green. For every poor rating or dissatisfied review they receive, the BarkBox Happy Team reaches out directly to see how they can improve future deliveries for the customer. “Now it’s within our power to do something when customers are dissatisfied, whereas before we were essentially in the dark,” Snowden says. “It’s another touchpoint with our customers that we didn’t have before.”
After launching in 2011, Barkbox saw more than $1 million in revenues per month after only 2 years in business. By February 2014, they reached $25 million in revenue per year. It’s no wonder so many other monthly dog box companies popped up after Barkbox’s initial (and continuing) success. Here are the features that make Barkbox a winner for you and your pooch:
Me and Winne love bark box!!!!!! They have the most amazing customer service that I've ever dealt with. We had an incident were Winnie's barkbox got thrown over the fence and she shredded it and destroyed the whole box and treats. I contacted bark box and they sent us a new box without question. They were very personal and recommended I watch Winnie to make sure she didn't get sick from consuming all those treats and possibly shreds of the packaging. I've also contact them before this telling them that Winnie destroys every toy she received and they upgraded my account to extra durable toys with no up charge. She still shreds all the plush toys she gets but some of the other toys that aren't cloth she hasn't put a scratch on. In my box every month I receive 2-3 toys, 2 bags of treats, and some type of chewing treat like a bone. I also love bark box because all the products and treats in it are good for your dog. If you read the ingredients on the back there isn't any outrageous names that you don't know the meaning to. All the treats are so healthy. Literally one of the treat packages I got was dried sheep lungs and that was the only ingredient on the package. BarkBox
Allergies? Multi-dog homes? Heavier chewers? BarkBoxes can be tailored to accommodate your pup (or pups!), happiness guaranteed. Every month brings $40 worth of dog joy, with plans starting at $21 a month, and we offer FREE shipping to anywhere in the USA and Canada. Spoil your dog with BarkBox—it’s like the joy of a million belly scratches, delivered directly to your door.
All views in this review are the opinion of the author. My Subscription Addiction will never accept payment in exchange for a review, but will accept a box at no cost to provide honest opinions on the box. This post may contain affiliate/referral links. If you buy something, MSA may earn an affiliate commission. Read the complete My Subscription Addiction disclosure.
Thanks so much for your kind words Carrie and Angel! We are so very lucky to have you guys in the pack and to be able to spoil Angel! Tell Angel if she wants more monthly chews in her boxes we are now able to customize our boxes to get more of some items and less of another. You can email us directly at Lindz@barkbox.com if that sounds like something she would love to do! Give her all of the love and pets from us here! Then if you need anything at all going forward please don't hesitate to let us know.
I have always looked forward to the monthly boxes, as well as my pups. However, my recent experience will cause me to never use your service or recommend to others. The cancellation policy and what seems to be a trend of complaints, was a three month process. My dogs' last box contained treats that made them quite sick. Two of my three dogs were up all night vomiting and diarrhea. I’m not sure I would have made the connection to the treats until an email from BarkBox today. They have never reacted to what you are saying was a mislabeled “included barley” response.
I was so excited to love BarkBox. First box, first toy, my pup pops the seam in less then 5 minutes (tug o' war with another dog). I request a replacement and was told "Not to worry, I am going to go ahead and send you out that replacement! I went ahead and marked you down for our more durable plush option at no extra cost, since you said she loves her plush toys. I know you said you wanted to test out a puzzle toy so I am going to go ahead and send you one right now:) Please tell Tonks it should arrive within 3-5 business days!"
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The subscription service has already touted itself as an experience for dogs and their owners, with a new theme to each month’s arrival. Past themes have tapped into holidays (Halloween is a popular one), pop culture (including a whole box dedicated to the ’90s), and other creative ventures that often involve a good pun (including “Secrets of the Rainfurrest”). Many BarkBox subscribers also share these experiences via social media through “unboxing” videos on Instagram, Snapchat, and YouTube.
We recently underwent a very large warehouse move for the month of July. In doing so we had a few hiccups with some of our boxes. Then also there was limited inventory in our new warehouse. Which would be why that replacement order was canceled. I can totally understand your frustration with the back and fourth and the confusion. So we would love to make this right for you and turn this experience around in the best way that we can. Please email us directly at Lindz@barkbox.com and we would love to help!
We received 3 months as a gift. However since our pup has food allergies I contacted Bark Box to change the food and snacks provided. Response time is horrible. I had to email several times… When they did reply they confirmed that they would put us on their list of dogs with special dietary restrictions. But the boxes never changed. — Gerry B., Influenster.com, 6/12/2015
My dog, Cooper, has been getting boxes each month for over a year now. He started when he was four months old and the company has been helpful making sure his box is the best for his age and chewing stage. We have never been disappointed in the contents of a box. We just added a new puppy to the family and have already ordered her Bark Box. Now, both dogs will love going to the post office to get "their" mail.
Dog toys are at the heart of most bonding moments between pet and parent. That’s because dogs of all ages thrive on regular exercise and interaction to keep them happy and healthy. Toys for dogs are key to helping your furry family member stay occupied, stimulated and content, as well as a great way for pet parents to interact with their pets in a fun, positive way. An entertaining and durable dog toy will effectively keep your dog busy and make them less likely to get bored and take out their energy on off-limit items like shoes, important documents, and more.
I was going to buy Bark Box but after reading what all the customers here wrote about your companies treatment and poor quality no way..I work hard for my money and don’t have time to fix company problems that have my money that don’t do the right thing by their customers, so I wouldn’t even give it one chance after reading the unjustly unfair problems everyone has dealt with buying BarkBox I just read here so sorry customer service is a rare thing these days it seems if you don’t have good reviews I will spend my money where the company treats you with value.
Hey Blanca and pack! Thanks so much for your kind words and great review! We are so happy to hear that you guys are loving the monthly boxes! We know that every pup is different so we try out best to cater to your pups needs wether it be with more durability or allergy options! Then in the meantime if there is anything that we might be able to help with please don't hesitate to let us know. We are always happy to help at any time.
With more than 5 million followers across its social media channels and having shipped more than 30 million toys and treats to pups in the U.S. and Canada, BarkBox is the brand at the center of dog obsession online and offline. The curated box of all-natural treats, chews and fun toys is designed – from the packaging to products – to create moments of insane joy for dogs and their people, with a new, fun theme each month. Dog-obsessed experts paw-pick the best treats and innovative toys to match a dog’s unique needs, including allergies or heavy chewers.