As a direct result of that feedback, BarkBox has implemented a new shipping upgrade program, which gives at-risk customers special incentives to put them back in the green. For every poor rating or dissatisfied review they receive, the BarkBox Happy Team reaches out directly to see how they can improve future deliveries for the customer. “Now it’s within our power to do something when customers are dissatisfied, whereas before we were essentially in the dark,” Snowden says. “It’s another touchpoint with our customers that we didn’t have before.”
Total price of items, if bought individually: $42 for "Sniffin Safari" box (Hangry Hangry Hippo, Chewfasa The Lion, Dynamo Beef Chew, Banana Bacon Safari Snacks, Trek Treats); and $53 for "Bark University" box (Lambda Treata Phi Treats, Spirit Stick Pork Chew, Rad Chad, Pup Noodles, Brewery Treats, Shar-Pei Highlicker). All prices sourced from BarkBox's website.
Tico likes: I loved the stuffed "pup noodles"! Mom doesn't let me have any real noodles (something about allergies, I don't know what that word means), so this is the closest I could get to the real thing. I even wondered if there were real noodles inside, so just in case, I made sure to destroy the whole thing in under 10 minutes flat. There weren't any noodles.
BarkBox—the world’s largest subscription service for pets and their people—is changing all that with its monthly box of themed goodies, treats, and toys. With more than 50 million items shipped worldwide, they’ve taken a serious bite out of the pet supply market—and these self-described “crazy dog people” show no signs of easing up. Their passion for pups and the folks that care for them shines through at every brand interaction, from their #BarkBoxDay Insta hashtag to their email ‘pup-dates’, and the loyal community they’ve built reflects that customer-centric M.O.
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The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.