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With 500,000 subscribers to its delivery service and over 4 million fans on Facebook and Instagram, BarkBox’s social media team creates original video content and shares relatable memes with its followers in order to remind them of the emotional connection humans have with their furry friends. “We use mission-based marketing at an ambition-based company,” said CMO Jay Livingston, who joined Bark from Bank of America this July. “By not holding our social team to reach sales requirements, we give them an environment to create entertaining content to reach our highly engaged audience.”
Seriously? I just spoke to someone at Bark Box today about a late delivery for Scout Finch’s box. They not only are making sure the box ships on time now, they’re sending the next box free AND including an extra toy. I was so impressed with their customer service and their determination to make things right that I signed up for a 2nd box each month for my grandson’s dog, Gatsby. We are now loyal Bark Box customers.
The study also polled dog people about taking photos of their pup, and found that 20 percent of the pictures they take on their phone are of their dog – more than trips or vacations (15%), themselves (11%) or food (6%). In fact, more than two in five (42%) dog people have made a photo of their dog the feature photo on their phone or computer desktop.
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