Subscribers to BarkBox, the monthly delivery service that brings products tailored to your dog’s size and sensibility, snap photos or videos to post on social media of their dogs enjoying a fresh delivery. After all, nearly every piece of packaging and paper in the box reminds dog owners to use the hashtag #barkboxday—a trademark as consistent as their effort to infuse humor in every consumer interaction they have with Barkbox or parent company Bark.
For prices starting at $15 a month, your dog will receive daily meal packs made entirely of human-grade ingredients to meet your pup’s personal needs. Designed by veterinarians, these meals provide the perfect nutritional diet for your furry friend as opposed to dried dog food with less-than-ideal add-ins. And aside from the health benefits, these meal packs are so tasty, even humans might want a bite.
One of the many things we love about Barkbox? The company devotes itself to helping at-risk pets through a generous philanthropic program using some of their sales proceeds. We can’t help but share this inspirational video that demonstrates the heart behind Barkbox. See what they did to celebrate one dog’s incredible journey back from a life of terrible abuse.
PawPacks ship in the middle of the month, every month! The deadline to place your order to receive a given month’s Pack is the 25th of the month. If you place your first (or any) order between the 15th and the 25th, your first box will ship out within 2-5 business days from the date you have signed up. If you sign up after the 25th, your PawPack will ship out around the middle of the following month. Please note: Shipping information must be changed before the 5th of the month in order to affect that month’s shipment. All address changes made after this date will become effective on the next month’s shipment. If you have to wait a few weeks because you missed the deadline, we have plenty of ways to keep busy with our blog, Facebook, Instagram and Twitter pages to stay up to date on our adorable PawPack family!
But the data also shows a wide range. The lower bound is under $15, while the upper bound is over $35. This means there is scope for BarkBox to “complicate” their pricing. Consumer products try and keep pricing simple to reduce the friction in the sign-up. This often leads to them leaving money on the table. Here, BarkBox has options at both the premium level and the lower priced level:
The BarkBox Dog Parent Survey was conducted by Kelton Global, a leading global insights research firm, between October 28th and November 4th, 2016 among 1,006 nationally representative Americans with dogs ages 18 and over, using an e-mail invitation and an online survey. Quotas are set to ensure a reliable representation of the U.S. population 18 and over.