I love coming home and seeing the BarkBox on my porch. My dog, Duke, also loves it when he sees me bring it inside. It's the highlight of the month for Duke. He'll stare at it, because he knows what it is, even though he can't open it. He loves all the toys, and all the treats that he receives. I have not received a treat bag yet that he wouldn't eat. And the customer service is the best on the planet. I'm very happy with being a BarkBox customer!
The subscription service has already touted itself as an experience for dogs and their owners, with a new theme to each month’s arrival. Past themes have tapped into holidays (Halloween is a popular one), pop culture (including a whole box dedicated to the ’90s), and other creative ventures that often involve a good pun (including “Secrets of the Rainfurrest”). Many BarkBox subscribers also share these experiences via social media through “unboxing” videos on Instagram, Snapchat, and YouTube.
"A BOX FOR RUFF AND TUFF MUTTS..and their owners! A box of durable chews and toys and high quality treats for Bully Breeds, Heavy Chewers, and your favorite Blockhead Dog. Also, packed with T-shirts, hats and other gear for dog-loving owners. A portion of all proceeds go to charities, rescues and humane law enforcement to combat animal cruelty and dog fighting. One, three, six and twelve month payment options to choose from."
Ask a handful of businesses whether their service that allows the option of subscribing to boxes of goods is a "subscription box service," several will likely explain why they are not. Stitch Fix eschewed the label when marketing its public offering to investors, sources have told CNBC. (Stitch Fix offers customers the chance to buy without a subscription or change the frequency of their subscription.) Amazon similarly contends its Amazon prime wardrobe service is not a subscription box service.
“If our social media team was run by marketers, you’d see a lot more photos of just the box and our products from that month,” said Bark’s marketing director Rachel Mansfield. “Our team of comedians finds ways to creatively produce silly videos that highlight our products in our own way. We’re coming up with the stories around our monthly themes six months in advance, and the people on our social teams are in the room brainstorming with the marketing team. That thread of humor is throughout everything.”
Used to review dog boxes, paied for them so I could say what I wanted. The DapperDog I was so excited to order,however subpar for the price when I recieved it. Both my dogs either the toy fell apart, the list goes on. It’s a more expensive box that I found did not match what was in the box. I like to change up every year, this box half I could not use. I am honestly shocked they have are still around. Just my 2 cents.