So instead, BarkBox use this as a retention opportunity. Co-founder Matt Meeker started the service because his 150 lb. Great Dane kept destroying toys designed for smaller dogs. By designing boxes for different dog sizes, customers are more likely to get treats and toys that are tailored to their pet in the very first box. Therefore, they will continue to order.
“When you tell customers when they should expect their shipments, they’re pretty good at holding you accountable to that,” Snowden says. But the homegrown fulfillment solution BarkBox was using made it difficult to communicate with customers when delivery information changed, and nearly impossible to get timely feedback when something went wrong. In the event of a delay, the information might not reach the customer until it was too late, and worse still, the customer would oftentimes reach out to the carrier’s customer support to get help. “The carriers of course do everything they can, but we as a brand lost the control over that experience,” Snowden says.
As a direct result of that feedback, BarkBox has implemented a new shipping upgrade program, which gives at-risk customers special incentives to put them back in the green. For every poor rating or dissatisfied review they receive, the BarkBox Happy Team reaches out directly to see how they can improve future deliveries for the customer. “Now it’s within our power to do something when customers are dissatisfied, whereas before we were essentially in the dark,” Snowden says. “It’s another touchpoint with our customers that we didn’t have before.”
The StarMark Bob-A-Lot treat-dispensing toy is the perfect solution if you're looking for a toy that exercises and feeds your dog at the same time. With a 3-cup capacity, you can fill this toy with your dog's kibble or a handful of his favorite treats to motivate him to keep playing with the toy until it is completely empty. Plus, adjustable openings on the top and bottom of the toy allow you to customize the level of difficulty to extend each play session to the max.
I have a 15 lb Shorky that would chew threw barkbox toys in minutes. We were put on the destroyer list and told the toys would not have anything harmful in them, wrong. The last toy we received (because I. canceled my subscription) was a stuffed coffin that your dog was suppose to tear it open to get to a bone inside, the toys was filled with stuffing and a squeaker that I had to get away from my dog right away and a rubber bone. I let my dog have the bone and within seconds he had chewed a piece off the end. Yet another toy that went into the garbage. I have toys that I bought at Walmart that are better quality and have lasted months. barkbox is a waste off money!!
If you’re raising your puppy in a city or urban area, this might be the perfect solution for a small outdoor space that lacks foliage like a patio or a balcony. Since the product is an actual living plant, the root bed is able to break down odors and the entire thing is compostable at the end of the month. It almost seems too good to be true for only $24 a month!
The Barkbox team uses product testers like Scout, (That dog is positively adorable!) an 18-month old Miniature Schnauzer to select products. The products are 100% organic and made from highest quality ingredients. (The ingredients and products are a real treat for my dogs and they are unusual too, once we even got a non-alcoholic dog beer called Bowser Beer in our June 2013 box.)
The study suggests that the craziest dog people might go into withdrawal when they are away from their dog and lean on technology for quick fixes. Many dog people admit they have watched their dog on a webcam (17%) or Skyped or FaceTimed with them while they were away (14%). “This is especially true of Millennials, who are more likely than non-Millennials (24% vs. 13%) to watch their dog on a webcam. In fact, Millennials are nearly three times as likely as their older counterparts (23% vs. 8%) to Skype or FaceTime their dog.”