“Being a Bull Mastiff, Cooper was our house’s heavy weight champion. He needed a bit extra in everything. I wasn’t sure whether the treats in Barkbox would suit him and I thought the goodies might be tiny. The reviews I looked at were good. I thought of it as a onetime choice and ordered a box but now I’m a regular subscriber. As I opened the box, I could feel the amount of care the team from barkbox had taken to identify and customize these goody treats.”
Hey Bonita and Bernie! Thanks so much for your kind words and for the rating! We are so happy to hear that we are bringing so much happiness to you, Bernie and the pups at Daycare as well monthly! In the meantime if you guys need anything at all going forward please don't hesitate to let us know. We are always happy to help at any time and spoil Bernie and the daycare pups more!
1.5 weeks later I get a plastic puzzle toy in the mail. I'm confused, I thought I was supposed to be getting a plush replacement (my pup LOVES plushes) I feel bad for asking a fourth time, but honestly I pay $25.00 a month for this box. So I ask about the replacement plush, as nicely as possible and am told they don't send out the same types of toys if my dog is just going to destroy them quickly, but they'll send me out a plush anyway, even though they don't usually do that."
The page is designed to get you signed up for six months, paying now. The “most popular” banner and the clear signal of how much it costs (“$138 billed today”) draw the eye to that option. This is a great example of pricing page design. With just two simple elements, BarkBox can get customers signed up for at least six months and get that cash in advance.
We started this whole operation to serve the people who are just like us: nuts about dogs. We're "our dogs have more elaborate parties then we do" obsessed. We eat ramen noodles while our dogs dine on organic grass-fed beef. We are disappointed when our dogs don't follow us into the bathroom. Our families think it's cause for concern. But who cares about them? We're here for you and your dog. We've never met your dog, but we know we love them.